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  1. #1
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    2 out of 2 members liked this post. Reputation: Yes | No

    BMW and Peugeot (!) to Partner on Hybrid Drivetrains

    Good Lord. For those that are thrilled at the prospect of fwd BMW's, here's more good news:

    BMW Group and PSA Peugeot CitroŽn Create Joint Venture to Enhance Cooperation on Hybrid Technologies

    The BMW Group and PSA Peugeot CitroŽn have decided to enter into a new phase of their collaboration, by signing an agreement to set up a 50-50 equity joint venture named BMW Peugeot CitroŽn Electrification. The agreement was signed on February 1st by Norbert Reithofer, Chairman of the Board of Management of BMW AG, and Philippe Varin, Chairman of the Managing Board of PSA Peugeot CitroŽn. In October 2010, the two companies had signed a Memorandum of Understanding designed to expand their existing cooperation to hybrid systems.

    BMW Peugeot CitroŽn Electrification will focus on developing and producing hybrid components, including battery packs, E-machines, generators, power electronics and chargers, while also developing software for hybrid systems. Joint research and development, production and component purchasing will leverage significant economies of scale for both companies.

    First and foremost, this initiative of BMW Group and PSA Peugeot CitroŽn aims to develop standard hybrid components for the electrification of their vehicle ranges. Its goal is also to create an open European platform on those technologies, that will help the European industry to structure itself in the field of hybrizidation. To that extent, the joint venture will both integrate suppliers by outsourcing development work and could sell hybrid components to other companies beside its two shareholders.

    Subject to approval by the relevant competition authorities, the joint venture is expected to launch its operations in the second quarter of 2011. The new hybrid components will equip both partners' vehicles from 2014 onwards.

    The joint venture's management, as well as the rest of its workforce, will be drawn from employees of both companies. Additional external staff will also be hired. The key management positions will be equally shared among the two companies.

    Wolfgang GŁllich, currently responsible for BMW Group's Purchasing Strategy, will be appointed Chief Executive Officer of BMW Peugeot CitroŽn Electrification, and Jean Leflour, currently Director Customer Satisfaction and Quality Planning at PSA Peugeot CitroŽn, will be appointed Managing Director.

    ďThis cooperative venture will enable us to achieve significant economies of scale in the field of electrification. It also represents an important step on the road to sustainable mobility,Ē said Norbert Reithofer. ďWith this joint venture, we are sure to develop and expand our expertise and to build a European leader in the field of automotive hybrid innovation,Ē noted Philippe Varin.

    The BMW Group and PSA Peugeot CitroŽn have been successfully cooperating on engines for several years, building together more than 1.8 million units from 2006 to 2010. In February 2010, the two companies agreed to develop the next generation of their jointly designed 4-cylinder petrol engine, which will also meet EU 6 requirements. The joint engine is currently built into a number of MINI, Peugeot and CitroŽn brand models.





  2. #2
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    The end is near - BMW to partner with Peugeot on hybrid front wheel drive BMW's

    The ultimate sellout machine continues to roll. BMW announced this week they will be partnering with Peugot-Citroen on a hybrid front wheel drive drivetrain for a BMW vehicle positioned beneath the 1 series. The 0 series? Who knows, but we thought this is what the Mini brand was for? It would seem that the next generation Mini will be sharing this platform so BMW is simply re-badging that for increased sales. Someone make this nonsense stop.

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  3. #3
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    The ultimate sellout machine? lol

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    1 out of 1 members liked this post. Reputation: Yes | No
    If I hear words "hyrbid", "eco" and "green" one more $#@!ing time I am going to start pouring my motor oil right into my nearest canal. This is becoming a marketing venture more than actually trying to save the environment.
    Some people live long, meaningful lives.

    Other people eat shit and die.

    I'm not racist, I hate everybody equally; especially fat people.


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  5. #5
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    Click here to enlarge Originally Posted by DBFIU Click here to enlarge
    If I hear words "hyrbid", "eco" and "green" one more $#@!ing time I am going to start pouring my motor oil right into my nearest cana
    Hahahahahhahah!

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    well atleast make this $#@!ing super mega lame FWD under a new brand , don't $#@! the BMW's name

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    I read an article a couple days ago, bmw plans to release 13 front-wheel drive models by 2015. I knew they planned to produce front-wheel drive cars, but what the hell?

  8. #8
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    Click here to enlarge Originally Posted by M3_WC Click here to enlarge
    I read an article a couple days ago, bmw plans to release 13 front-wheel drive models by 2015. I knew they planned to produce front-wheel drive cars, but what the hell?

    $#@! it, I'm just gonna drive it in reverse. I'll get my RWD whether they like it or not.
    Some people live long, meaningful lives.

    Other people eat shit and die.

    I'm not racist, I hate everybody equally; especially fat people.


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  9. #9
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    Click here to enlarge Originally Posted by DBFIU Click here to enlarge
    $#@! it, I'm just gonna drive it in reverse. I'll get my RWD whether they like it or not.
    Nice, lol!

    Nothing like those reverse burnouts.

  10. #10
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    Yep, just pull the handbrake and floor it.
    Could someone please take that hideous picture off the front page Click here to enlarge

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