11-08-2013, 10:41 PM #1
BMW's stock price taking a tumble as investors doubt project 'i' which has cost BMW over a billion Euros
Uh oh, trouble in paradise? BMW has made some bad decisions in the past that they have been able to get away with relatively unscathed. That is partially due to how many great decisions and great cars they have built. The thing with BMW 'i' is, it's a huge gamble. Back in 2012 an article was posted detailing a report from Automobile that the i3 would need to sell 100,000 units at $45,000 a pop just to break even. That sure is asking a heck of a lot from a niche vehicle.
Did BMW make a mistake? Time will simply tell. BimmerBoost.com will test drive the i3 and ask some difficult questions to the BMW representatives at the Los Angeles Auto Show coming up in less than two weeks. What is certain is that BMW's stock fell a whopping 4.8% today.
If you are wondering how it can take such a large hit so quickly, it's because the BMW 'i' project has cost a billion Euros to this point. That is quite a roll of the dice hoping something will catch on especially in the American market where fuel prices are currently falling at the time BMW intends to bring these cars to market.
11-09-2013, 12:24 AM #2Member
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Stock went down also because they are not performing as well as the competition.
Their sales are near the bottom for October. Benz is killing it.
11-09-2013, 01:59 AM #3