08-08-2013, 11:05 PM #1
Mediocrity Sells - BMW Group posts all-time high for sales in July
While the true enthusiasts lament the direction taken by BMW as of late, it seems the people still willing to open their wallets are doing so at a record rate. BMW brand sales in 7/13 were up 13.5% over the same month in 2012, and sales to date in 2013 are +8.4% compared to this point in 2012.
The brand thrives while its soul dies. With results like this, it's hard to imagine a return to the roots that made BMW as great as it once was.
BMW Group posts all-time high for sales in July
Munich. BMW Group posted its highest ever sales for July, with a total of 152,349 vehicles delivered worldwide, an increase of 12.3% over the same month last year (prev. yr. 135,613). Worldwide sales year-to-date also reached an all-time high with 1,106,876 vehicles sold, an increase of 6.8% over the same period in 2012 (1,036,179).
Ian Robertson, Member of the Board of Management, Sales and Marketing BMW, said in Munich on Thursday: “Our July sales result has given us an excellent start to the second half of the year. We aim to maintain the momentum in the next months and our focus remains on a global balance of sales. We continue to target sales volume growth for the full year and hence a new all-time high for worldwide sales. Our vehicle line-up is very strong and we are confident that further new models such as the BMW 4 Series Coupé and the new BMW X5 will also be a success when they are introduced later this year.”
July also marked a significant milestone in the company’s history with the international premiere of the all-electric BMW i3 in New York, London and Beijing. The BMW i3 has been purpose-built around an electric power-train to meet the needs of megacity customers.
In the month under review, worldwide sales of BMW brand vehicles climbed 13.5% to 128,594 units (prev. yr. 113,310). Strong growth was achieved in many model segments. Sales of the BMW 1 Series increased by 7.3% to 17,672 units (prev. yr. 16,471). The BMW X1 reported substantial gains with a total of 11,732 vehicles, an increase of 12.6% on last year (10,423). Sales of the BMW 3 Series surged 41.6% to 39,799 units (prev. yr. 28,116). The new BMW 3 Series Gran Turismo had another successful month with around 2,200 vehicles sold. Demand for the BMW X3 remained high, with sales increasing 11.3% to 11,470 vehicles (prev. yr. 10,302). The BMW X5 continued its success story with 7,791 units sold last month (prev. yr. 7,524/ +3.5%). Since the launch of the first BMW X5 in 1999, more than 1.3 million vehicles have been delivered to customers worldwide. A total of 932,848 BMW brand vehicles (prev. yr. 860,399) have been delivered to customers worldwide since the start of the year – an increase of 8.4%.
MINI reported its best July figures ever with 23,515 deliveries worldwide (prev. yr 22.102/ +6.4%). The brand recorded growth in several of its key markets including the U.S. (5,950/ +1.6%), Mainland China (2,300/ +65.2%) and Japan (1,205/ +4.2%). Year-to-date, MINI worldwide sales are at around last year’s level with 172,313 vehicles delivered to customers in the first seven months (173,979/ -1.0%).
BMW Motorrad achieved an all-time high for July with sales climbing 10.9% to 11,241 vehicles delivered (prev. yr. 10,140). Year-to-date, BMW Motorrad has sold 76,182 vehicles, an increase of 9.9% on the same period in the previous year (69,329).
The BMW Group made gains on nearly all continents in July.
In Asia, the company delivered 46,721 vehicles, an increase of 29.1% compared to July last year (prev. yr. 36,181). Mainland China accounted for 32,194 deliveries, an increase of 39.4% over the previous year (23,092). The high growth figure in July is the result of year-on-year base effects from the model changeover BMW 3 Series to the BMW 3 Series Long Wheelbase.
The company posted solid gains in the Americas last month with a total of 37,044 vehicles sold to customers, which reflects an increase of 12.0% on the previous year (33,076). In the U.S., a total of 29,993 BMW and MINI vehicles were delivered, an increase of 10.5% on July last year (prev. yr. 27,152).
In Europe, the BMW Group increased its sales by 4.1% to a total of 63,441 vehicles delivered to customers last month (prev. yr. 60,932). Germany reported a total of 21,507 registrations, a plus of 13.0% compared to the previous year (19,038). The double-digit growth in Germany is due to base effects resulting from the model changeover of the BMW 3 Series Touring last year, as well as the modified BMW X1 not being available for the full month of July in 2012.
BMW Group sales in/up to July 2013 at a glance
In July 2013 Comp. to previous year Up to/incl. July 2013 Comp. to previous year BMW Group Automobiles 152,349 +12.3% 1,106,876 +6.8% BMW 128,594 +13.5% 932,848 +8.4% MINI 23,515 +6.4% 172,313 -1.0% BMW Motorrad 11,241 +10.9% 76,182 +9.9%
Source: https://www.press.bmwgroup.com/pressclub/p/pcgl/pressDetail.html?title=bmw-group-posts-all-time-high-for-sales-in-july&outputChannelId=6&id=T0144645EN&left_menu_ite m=node__2200Current: '00 S2000
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08-21-2013, 02:26 AM #2
The numbers and staying ahead are all they care about. I don't know why number 1 in sales means number 1 auto maker.
Ferrari is saying they want to sell less. Mercedes just said they don't care anymore have at it BMW.
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