Close

Page 1 of 2 12 LastLast
Results 1 to 25 of 42
  1. #1
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    120,298
    Rep Points
    32,731.6
    Mentioned
    2133 Post(s)
    Rep Power
    328


    Yes Reputation No

    Embrace the FWD - BMW aims to sell a million front wheel drive cars per year off one platform shared with Mini

    Get used to the new BMW. Remember when BMW mocked front wheel drive and told the world they don't do FWD? Remember when the way the car drove was more important than how many cars they could sell? Well forget all that, money money money! The German Toyota recently announced that they aim to sell over a million cars per year based off a single front wheel drive platform that will be shared with Mini. Apparently having just Mini sell front wheel drives is not good enough when a higher profit margin can be made sticking a BMW badge on the exact same thing.

    Click here to enlarge

    Last year BMW announced they planned about 20 models on this new front wheel drive platform so they are going to squeeze out every variant imaginable. At this point, nothing should shock BMW enthusiasts. They may even stick an M badge on these just to really send the point home that BMW no longer gives a crap about anything other than profit margin.

    The Active Tourer Concept car posted recently is a preview of BMW's front wheel drive era. No doubt it will sell and BMW will be lauded for it. However, there is no denying the culture and attitude change. BMW's image has taken a hit and will continue to do so as they continue to piss all over their own history, marketing (Ultimate Sales Machine now), and culture. This is no longer a premium brand with driving dynamics at the forefront. It's all about volume and however you can get it brand philosophy be damned.

    The new front wheel drive platform is called UKL1. There will be a mix of all kinds of motors as well as a plug-in hybrid. The platform will be produced at the UK Mini plant so people literally will be buying BMW branded Mini's. The strategy will keep costs down, increase volume for Mini and BMW, and somewhat artificially inflate BMW's fleet MPG numbers. One would think this might at the very least lead to some track focused M models like how Porsche leverages the Cayenne's volume but don't hold your breath. Front wheel drive hybrid BMW's, that is the future. As BMW stated with the new 4-Series, get used to it.

    Click here to enlarge

    Source
    Chrome Space Bar Issue: http://www.boostaddict.com/showthrea...338#post738338


    Stage 2 or 2.5 E9X M3 S65 V8 supercharger kit for sale
    : http://www.boostaddict.com/showthrea...r-kit-for-sale

  2. #2
    Join Date
    Jun 2012
    Posts
    36
    Rep Points
    97.0
    Mentioned
    4 Post(s)
    Rep Power
    0


    Yes Reputation No
    seems like a good plan but wasn't the 2 series RWD? The Z2 should be RWD also.

  3. #3
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    120,298
    Rep Points
    32,731.6
    Mentioned
    2133 Post(s)
    Rep Power
    328



    Yes Reputation No
    Click here to enlarge Originally Posted by MrClean335i Click here to enlarge
    seems like a good plan
    They know how to make money.
    Chrome Space Bar Issue: http://www.boostaddict.com/showthrea...338#post738338


    Stage 2 or 2.5 E9X M3 S65 V8 supercharger kit for sale
    : http://www.boostaddict.com/showthrea...r-kit-for-sale

  4. #4
    Join Date
    May 2011
    Location
    Louisville ky
    Posts
    716
    Rep Points
    551.3
    Mentioned
    0 Post(s)
    Rep Power
    6


    1 out of 1 members liked this post. Yes Reputation No
    From a business stand point this is great. For an enthusiast this is a nightmare... the brand is really being diluted and its kinda sad. Personally I wouldn't buy and BMW newer than 07. All these new cars and new direction is a joke imo

  5. #5
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    120,298
    Rep Points
    32,731.6
    Mentioned
    2133 Post(s)
    Rep Power
    328



    Yes Reputation No
    Click here to enlarge Originally Posted by G0TB00ST? Click here to enlarge
    From a business stand point this is great. For an enthusiast this is a nightmare... the brand is really being diluted and its kinda sad. Personally I wouldn't buy and BMW newer than 07. All these new cars and new direction is a joke imo
    That's how I feel.
    Chrome Space Bar Issue: http://www.boostaddict.com/showthrea...338#post738338


    Stage 2 or 2.5 E9X M3 S65 V8 supercharger kit for sale
    : http://www.boostaddict.com/showthrea...r-kit-for-sale

  6. #6
    Join Date
    May 2011
    Location
    Louisville ky
    Posts
    716
    Rep Points
    551.3
    Mentioned
    0 Post(s)
    Rep Power
    6


    Yes Reputation No
    I could live with them whoring out the regular non-m cars, but the m-division has shown its heading down the same path. Personally I believe it started with the 1m, as great as that car is I feel like BMW took some major shortcuts.

  7. #7
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    120,298
    Rep Points
    32,731.6
    Mentioned
    2133 Post(s)
    Rep Power
    328



    Yes Reputation No
    Click here to enlarge Originally Posted by G0TB00ST? Click here to enlarge
    Personally I believe it started with the 1m, as great as that car is I feel like BMW took some major shortcuts.
    Once again, agree completely.
    Chrome Space Bar Issue: http://www.boostaddict.com/showthrea...338#post738338


    Stage 2 or 2.5 E9X M3 S65 V8 supercharger kit for sale
    : http://www.boostaddict.com/showthrea...r-kit-for-sale

  8. #8
    Join Date
    Apr 2011
    Location
    Jersey City
    Posts
    3,852
    Rep Points
    3,647.6
    Mentioned
    74 Post(s)
    Rep Power
    37


    Yes Reputation No
    Ugh I'm not that excited about this....

    I'm honestly surprised the mini has lasted this long
    Click here to enlarge
    ESS 6XX kit

  9. #9
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    120,298
    Rep Points
    32,731.6
    Mentioned
    2133 Post(s)
    Rep Power
    328



    Yes Reputation No
    I think the Mini is wonderful and BMW was very smart in separating BMW from Mini. They are now doing the mistake GM made when instead of using brand rivalry they made everything the same damn platform with a different badge. Front wheel drive BMW is just... heresy.
    Chrome Space Bar Issue: http://www.boostaddict.com/showthrea...338#post738338


    Stage 2 or 2.5 E9X M3 S65 V8 supercharger kit for sale
    : http://www.boostaddict.com/showthrea...r-kit-for-sale

  10. #10
    Join Date
    May 2011
    Location
    Louisville ky
    Posts
    716
    Rep Points
    551.3
    Mentioned
    0 Post(s)
    Rep Power
    6


    Yes Reputation No
    Yeah mini had a strong market, but we'll see what happens now that they are all the same car just with a different badge. I think mini would be better off than the entry level BMW's. If I was in the market for a small compact I would probably take the mini over the new base model 1,2,3 whatever series. The mini offers something a little different with styling, etc where as the BMW care are becoming more of a "dime a dozen" type of car

  11. #11
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    120,298
    Rep Points
    32,731.6
    Mentioned
    2133 Post(s)
    Rep Power
    328



    Yes Reputation No
    Click here to enlarge Originally Posted by G0TB00ST? Click here to enlarge
    Yeah mini had a strong market, but we'll see what happens now that they are all the same car just with a different badge. I think mini would be better off than the entry level BMW's. If I was in the market for a small compact I would probably take the mini over the new base model 1,2,3 whatever series. The mini offers something a little different with styling, etc where as the BMW care are becoming more of a "dime a dozen" type of car
    Get out of my head.
    Chrome Space Bar Issue: http://www.boostaddict.com/showthrea...338#post738338


    Stage 2 or 2.5 E9X M3 S65 V8 supercharger kit for sale
    : http://www.boostaddict.com/showthrea...r-kit-for-sale

  12. #12
    Join Date
    Apr 2011
    Location
    Jersey City
    Posts
    3,852
    Rep Points
    3,647.6
    Mentioned
    74 Post(s)
    Rep Power
    37


    Yes Reputation No
    The problem is, BMW is trying to grow and this is a segment they have never played in. They are a tiny company compared to vw group and seem to want to branch into other markets. Will the brand get diluted? Yes...by definition, but hopefully they still keep their core success of enthusiastic sport sedans and coupes while offering a "lesser" car for the masses. It's a slippery slope...
    Click here to enlarge
    ESS 6XX kit

  13. #13
    Join Date
    May 2011
    Location
    Louisville ky
    Posts
    716
    Rep Points
    551.3
    Mentioned
    0 Post(s)
    Rep Power
    6


    Yes Reputation No
    @Sticky lol I guess great minds think alike!

  14. #14
    Join Date
    May 2011
    Location
    Louisville ky
    Posts
    716
    Rep Points
    551.3
    Mentioned
    0 Post(s)
    Rep Power
    6


    Yes Reputation No
    Click here to enlarge Originally Posted by bobS Click here to enlarge
    The problem is, BMW is trying to grow and this is a segment they have never played in. They are a tiny company compared to vw group and seem to want to branch into other markets. Will the brand get diluted? Yes...by definition, but hopefully they still keep their core success of enthusiastic sport sedans and coupes while offering a "lesser" car for the masses. It's a slippery slope...
    I see what your saying, but that was the whole point of taking over mini cooper. It allowed BMW to compete in that market without affecting the main BMW branch.
    E46 323i-rip
    e46325ci- sold
    e85 z4-sold
    e46-m3-ripClick here to enlarge
    fj cruiser- sold
    e90 325i-sold
    e30 325i vert-current
    http://theworstdrug.com/25

  15. #15
    Join Date
    Apr 2011
    Location
    Jersey City
    Posts
    3,852
    Rep Points
    3,647.6
    Mentioned
    74 Post(s)
    Rep Power
    37


    Yes Reputation No
    Click here to enlarge Originally Posted by G0TB00ST? Click here to enlarge
    I see what your saying, but that was the whole point of taking over mini cooper. It allowed BMW to compete in that market without affecting the main BMW branch.
    It must have showed them they were only scratching the surface of potential..
    Click here to enlarge
    ESS 6XX kit

  16. #16
    Join Date
    May 2011
    Location
    Louisville ky
    Posts
    716
    Rep Points
    551.3
    Mentioned
    0 Post(s)
    Rep Power
    6


    Yes Reputation No
    Ehh I could see the argument, but I don't know if I agree. If that was the case why not just invest more in the mini brand? BMW still gets the money.

  17. #17
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    120,298
    Rep Points
    32,731.6
    Mentioned
    2133 Post(s)
    Rep Power
    328



    Yes Reputation No
    BMW will sell anything at all these days it doesn't matter.

    Mini was perfect now we get BMW badged Mini's. It's just dilution.
    Chrome Space Bar Issue: http://www.boostaddict.com/showthrea...338#post738338


    Stage 2 or 2.5 E9X M3 S65 V8 supercharger kit for sale
    : http://www.boostaddict.com/showthrea...r-kit-for-sale

  18. #18
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    120,298
    Rep Points
    32,731.6
    Mentioned
    2133 Post(s)
    Rep Power
    328



    Yes Reputation No
    Click here to enlarge Originally Posted by bobS Click here to enlarge
    The problem is, BMW is trying to grow and this is a segment they have never played in. They are a tiny company compared to vw group and seem to want to branch into other markets. Will the brand get diluted? Yes...by definition, but hopefully they still keep their core success of enthusiastic sport sedans and coupes while offering a "lesser" car for the masses. It's a slippery slope...
    BMW hasn't even delivered a Z4M...
    Chrome Space Bar Issue: http://www.boostaddict.com/showthrea...338#post738338


    Stage 2 or 2.5 E9X M3 S65 V8 supercharger kit for sale
    : http://www.boostaddict.com/showthrea...r-kit-for-sale

  19. #19
    Join Date
    Apr 2011
    Location
    Jersey City
    Posts
    3,852
    Rep Points
    3,647.6
    Mentioned
    74 Post(s)
    Rep Power
    37


    Yes Reputation No
    Click here to enlarge Originally Posted by Sticky Click here to enlarge
    BMW hasn't even delivered a Z4M...
    And they just got their ass handed to them by the new vipers and vettes this weekend....they can't win even when they cheat
    Click here to enlarge
    ESS 6XX kit

  20. #20
    Join Date
    Apr 2011
    Location
    Jersey City
    Posts
    3,852
    Rep Points
    3,647.6
    Mentioned
    74 Post(s)
    Rep Power
    37


    Yes Reputation No
    Click here to enlarge Originally Posted by G0TB00ST? Click here to enlarge
    Ehh I could see the argument, but I don't know if I agree. If that was the case why not just invest more in the mini brand? BMW still gets the money.
    The mini brand is to niche, not for everyone. I think BMW wants the vw crowd....their platforms will compete directly with the jetta, golf, etc., you watch....

    Honestly, in that market segment it's hard to pass up vw. One of my sales managers has a tdi golf and the fit and finish of the car is way better than my 2010 ford fusion
    Click here to enlarge
    ESS 6XX kit

  21. #21
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    120,298
    Rep Points
    32,731.6
    Mentioned
    2133 Post(s)
    Rep Power
    328



    Yes Reputation No
    Click here to enlarge Originally Posted by bobS Click here to enlarge
    And they just got their ass handed to them by the new vipers and vettes this weekend....they can't win even when they cheat
    Yep need to get to work on that article but I'm having too much fun on the forum today.
    Chrome Space Bar Issue: http://www.boostaddict.com/showthrea...338#post738338


    Stage 2 or 2.5 E9X M3 S65 V8 supercharger kit for sale
    : http://www.boostaddict.com/showthrea...r-kit-for-sale

  22. #22
    Join Date
    May 2011
    Location
    Louisville ky
    Posts
    716
    Rep Points
    551.3
    Mentioned
    0 Post(s)
    Rep Power
    6


    Yes Reputation No
    Click here to enlarge Originally Posted by bobS Click here to enlarge
    The mini brand is to niche, not for everyone. I think BMW wants the vw crowd....their platforms will compete directly with the jetta, golf, etc., you watch....

    Honestly, in that market segment it's hard to pass up vw. One of my sales managers has a tdi golf and the fit and finish of the car is way better than my 2010 ford fusion
    Yeah I agree that the mini is to niche, but that why IMHO BMW should have invested more into developing it so it can directly compete with VW, alpha, fiat, blah blah blah.

    You could be right though, and I wouldn't be surprised. BMW has been successful in pretty much anything...except for their supercar
    E46 323i-rip
    e46325ci- sold
    e85 z4-sold
    e46-m3-ripClick here to enlarge
    fj cruiser- sold
    e90 325i-sold
    e30 325i vert-current
    http://theworstdrug.com/25

  23. #23
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    120,298
    Rep Points
    32,731.6
    Mentioned
    2133 Post(s)
    Rep Power
    328



    Yes Reputation No
    And the 550 GT. It also remains to be seen if BMW 'i' is a flop.
    Chrome Space Bar Issue: http://www.boostaddict.com/showthrea...338#post738338


    Stage 2 or 2.5 E9X M3 S65 V8 supercharger kit for sale
    : http://www.boostaddict.com/showthrea...r-kit-for-sale

  24. #24
    Join Date
    May 2011
    Location
    Louisville ky
    Posts
    716
    Rep Points
    551.3
    Mentioned
    0 Post(s)
    Rep Power
    6


    Yes Reputation No
    I forgot about the gt cars lol yeah I guess they weren't as successful at that. Honestly though its a glorified hatch back come on BMW
    E46 323i-rip
    e46325ci- sold
    e85 z4-sold
    e46-m3-ripClick here to enlarge
    fj cruiser- sold
    e90 325i-sold
    e30 325i vert-current
    http://theworstdrug.com/25

  25. #25
    Join Date
    Mar 2013
    Posts
    515
    Rep Points
    258.3
    Mentioned
    1 Post(s)
    Rep Power
    3


    Yes Reputation No
    I would love to own a MINIature BMW! I think it'd be awesome, then I'll put a Fight Rice bumper sticker on it and then add a whale tale Spoiler! Then go down on Front Street in KC and race some other Hondas for some serious street cred!

Page 1 of 2 12 LastLast

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may post replies
  • You may not post attachments
  • You may not edit your posts
  •