" BMW knows how to market their product well. They have very clever advertisements out there such as the race track on top of the aircraft carrier
or when they had the E82 1M drifting on top of a skyscraper
. This video is a bit different as BMW is playing to a live crowd in South Africa. They have the police shut down the roads and then a group of F22 M235i's shows up and starts drifting around the strategically chosen circular street.
It is very well done using the element of surprise from a flash mob to gain the attention of a crowd and having the cars be the main attraction. Smooth, clever, and well executed.