Originally Posted by mjmarovi
I agree with you. Although I will admit that when I first saw and sat in the S5 vs. M3, I did prefer the styling in and out of the S5. After further use (maturation? ; )), I find the Audi interior too busy. I like really like simple, purposeful interiors. I think the perfect example of BMW losing it's way is the new start-button on the 3 series. Such a small, simple detail; so poorly executed. It has that awful surround to disable the auto stop-start....it's terrible. The new steering wheels - including the M4/M3 terrible. If you want to put buttons on a steering wheel - you need to put them out of the way - there is way too much going on in terms of style and function.
...and no insult intended to the F series. I am, of course, splitting hairs - but that is what great design is about right? : ) "