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    • BMW overall sales drop 9.5% in 2016 - Mini down 11.1%

      Uh oh, this has to be a warning sign at BMW. A drop of 10% in sales in 2016 compared to 2015 is large. BMW's are selling obviously as 313,174 cars is a lot of volume but that number was 346,023 in 2015.


      Perhaps the signs were there early in the year when Mercedes and Audi started the year with much stronger sales than BMW. Perhaps consumers are getting tired of BMW? Perhaps BMW has lost some of the enthusiast market?

      Keep in mind BMW equates sales figures with how well they are doing. They feel if they are number one in sales that means they are the number one brand. It's illogical as volume does not equal quality but that is the official BMW brand position. Just because one brand outsells another does not mean it builds better cars.

      Quote Originally Posted by BMW
      We like to be No. 1 and we are No. 1 in the world. Being No. 1 means success.
      For BMW this must be a bit of a shock considering how hard they are trying to push volume above all else. That is why you have so many variants of platforms namely in the X-Series line. Additionally, the new 7-Series launch should have further bolstered the bottom line.

      Table 1: New Vehicle Sales BMW of North America, LLC , December 2016
      Dec.
      2016
      Dec.
      2015
      % YTD Dec. 2016 YTD Dec.
      2015
      %
      BMW brand

      32,835 34,625 -5.2 313,174 346,023 -9.5
      BMW passenger cars 20,419 22,818 -10.5 209,231 244,767 -14.5
      BMW light trucks 12,416 11,807 5.2 103,943 101,256 2.7
      MINI brand

      4,658 5,009 -7.0 52,030 58,514 -11.1
      TOTAL Group

      37,493 39,634 -5.4 365,204 404,537 -9.7

      When Mercedes and Audi release their figures we will know if either or both of them took the crown from BMW in 2016.

      This article was originally published in forum thread: BMW overall sales drop 9.5% in 2016 - Mini down 11.1% started by Sticky View original post
      Comments 31 Comments
      1. richpike's Avatar
        richpike -
        Whoa - this is not good. BMW got their clock cleaned this year. The overall US market grew. MB and Audi both grew. Volvo did very well. Even Infiniti, Lincoln and Buick grew.

        Jaguar grew massively. Coincidence? Probably not given their focus lately.

        Sad to see Cadillac drop some, but they've been on such a massive ride that a little slowing is to be expected.

        I bet we see some major churn at BMW after this result. Heads are going to roll. Nicht gut!

        Attachment 52415

        -Rich
      1. bigdnno98's Avatar
        bigdnno98 -
        Interesting. I bet BMW is thinking their crappy little FWD 1 series is going to give them a boost next year. While us enthusiasts vomit at the idea of a FWD BMW. BMW has certainly lost its way, and that's sad because I love driving BMWs. I still plan to do a European delivery next year, but I'm looking harder and harder at cars like the RS3 and Jaguar.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by richpike Click here to enlarge
        I bet we see some major churn at BMW after this result. Heads are going to roll. Nicht gut!
        BMW is not going to be happy considering everything they do is geared toward sales volume now. To drop off so hard... yep, somebody has to pay the price.

        Where did you get all this data?
      1. boostedmaserati's Avatar
        boostedmaserati -
        This is hilarious, BMW turned it's back on the people that propelled them to this level, and forgot where they came from.
        Really, their new cars are just bland and uninspiring. All the design cues across the M car line look the same, that front bumper can only be grafted so many $#@!ing times. Don't get me started on the crank hub on the S55 either.
        Alfa Romeo certainly has my attention, but lack of a manual is disappointing.
        Jaguar has been stellar, and they truly appreciate their customers and will about blow you to get you to upgrade.
        Mercedes and Audi continue to build super fast, yet elegant cars. The new RS3 IMO is the best deal on a Euro without question.
        My point is here, what does BMW even offer anymore. The M4 is over priced and I find it underwhelming when looking at the competition.
        The M5 requires a commercial captains license to even drive and quite frankly, I don't fancy it myself.
        The M6 is gorgeous, but again you'll probably be overweight on most bridges.
        No, just no.
      1. Sticky's Avatar
        Sticky -
        There is a big drop in 3-Series sales. The cars across the board are down significantly and it is the SUV's that only saw slightly growth.

        BMW wants to be the German Toyota. That's fine but there are also people who liked BMW being BMW. They are going elsewhere.

        There is nothing special about a BMW now when M badges are on everything and everyone has one. Part of the appeal of a luxury brand is some semblance of exclusivity and Mercedes has that with the AMG GT and Audi has it with the R8.

        Maybe this will wake them up.
      1. bigdnno98's Avatar
        bigdnno98 -
        It's pretty funny, the difference in forum posters here and the other forum. I was reading the same article on the other forum, just to see what their spin on it was going to be. Some guy was posting about how much he loved his X1 S drive 28i, FWD piece of $#@!. But those are the people that BMW is now catering to. Meanwhile here, we are all flogging BMW for getting away from what made them great; fun, balanced, lightweight cars with 50/50 weight distribution and fabulous manual gear boxes. It really cracks me up.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by bigdnno98 Click here to enlarge
        It's pretty funny, the difference in forum posters here and the other forum. I was reading the same article on the other forum, just to see what their spin on it was going to be. Some guy was posting about how much he loved his X1 S drive 28i, FWD piece of $#@!. But those are the people that BMW is now catering to. Meanwhile here, we are all flogging BMW for getting away from what made them great; fun, balanced, lightweight cars with 50/50 weight distribution and fabulous manual gear boxes. It really cracks me up.
        I laugh at it too but then I cry when I realize we're the minority.

        Also notice all other sites title this 'Sales Figures' instead of 'Sales Decline'
      1. bigdnno98's Avatar
        bigdnno98 -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        Also notice all other sites title this 'Sales Figures' instead of 'Sales Decline'
        True statement
      1. richpike's Avatar
        richpike -
        Totally agree. The only car I get excited about in BMW's lineup right now is the M240Xi. And I'd probably find the extra cash to buy a RS3 instead (as you said).

        -Rich
      1. Bowser330's Avatar
        Bowser330 -
        Personally I think it comes down to weight. Invest in additional weight reduction and make that part of the M Brand.

        The fun, balance and weight distribution can all be taken care of with just losing that damn weight.

        Manual gearboxes should be offered, just simply offering them adds that dynamic differentiation to the brand. Meanwhile I will gladly take an award winning DCT over the manual. Yah yah i know.....
      1. ricecrackers101's Avatar
        ricecrackers101 -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        BMW wants to be the German Toyota.
        First they would have to buiild engines that arent unreliable pieces of crap, and own up to their design flaws instead of denying anything is wrong
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by ricecrackers101 Click here to enlarge
        First they would have to buiild engines that arent unreliable pieces of crap, and own up to their design flaws instead of denying anything is wrong
        Oh ya? OH YA? That's a pretty good point.
      1. Roadkillrob's Avatar
        Roadkillrob -
        After a lifelong love affair with BMW's my 2016 purchase ends in AMG.

        They just are not what they were and going in the wrong direction I feel, hope this is a wake up call for them!
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Roadkillrob Click here to enlarge
        After a lifelong love affair with BMW's my 2016 purchase ends in AMG.
        What did you buy?
      1. Roadkillrob's Avatar
        Roadkillrob -
        2013 w204 C63 AMG with the 6.2L - love the car and last of the big displacement V8's I think - might be a keeper!
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Roadkillrob Click here to enlarge
        2013 w204 C63 AMG with the 6.2L - love the car and last of the big displacement V8's I think - might be a keeper!
        And you didn't make a thread? Or post in the M156 section?

        Sir, I am disappointed.
      1. Roadkillrob's Avatar
        Roadkillrob -
        Sorry I have been slacking a lot lately, will get something posted up with some pics!

        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        And you didn't make a thread? Or post in the M156 section?

        Sir, I am disappointed.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Roadkillrob Click here to enlarge
        Sorry I have been slacking a lot lately, will get something posted up with some pics!
        You better or I'll post mean pictures.
      1. Bob Loblaw's Avatar
        Bob Loblaw -
        I can't say I'm surprised. When my car was still under warranty and going to the dealer for service none of the loaners were satisfying to drive.

        On another note, how did Maserati sell more cars than Scion? It's like Scion has become the Japanese Saturn.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Bob Loblaw Click here to enlarge
        On another note, how did Maserati sell more cars than Scion? It's like Scion has become the Japanese Saturn.
        Scion is dead that is how.