Close

    • Santa Maria BMW is looking for the world's biggest sucker to spend $245k on a 2016 F82 M4 GTS

      If you thought Sterling BMW in Newport Beach, California was ridiculous for asking $60k over sticker then you might have some trouble articulating how you feel about the $100k+ over sticker Santa Maria BMW is asking.


      This would be funny if it was not so sad. First of all, why is it Califonia dealers asking these absurd markups? Secondly, Santa Maria BMW is looking for someone so stupid that they can't even add.

      They say they want a $100k market adjustment yet the asking price is $245,815.00 meaning it is actually a $110k markup. They're looking for someone so dumb that basic arithmetic escapes them.

      This is just a new low for BMW dealers.


      This article was originally published in forum thread: Santa Maria BMW is looking for the world's biggest sucker to spend $245k on a 2016 F82 M4 GTS started by Sticky View original post
      Comments 36 Comments
      1. Chris@VargasTurboTech's Avatar
        Chris@VargasTurboTech -
        No.
      1. eric84405's Avatar
        eric84405 -
        Greedy bastards!
      1. ricecrackers101's Avatar
        ricecrackers101 -
        Does anyone know if the dealers in Europe were this retarded with the e92 M3 GTS?
      1. Zeee_Q's Avatar
        Zeee_Q -
        Well BMW SF had one for $200,000 market adjustment. I think for $350,000 there are better cars...
      1. bmw335iguy's Avatar
        bmw335iguy -
        That dealerships about 15 minutes from my house. I should see if they'll let me take it for a test drive.
      1. BlackJetE90OC's Avatar
        BlackJetE90OC -
        LOL, this car is not even good enough to command it's msrp. What a joke.
      1. MSIZZLE's Avatar
        MSIZZLE -
        Can I ask you all a question, full disclosure I am the GM of a car dealership. When ANY product comes out the market determines the value of that product, hundreds of thousands if not millions of cars are sold below MSRP and sometimes way below invoice, every now and then a car comes out that the MARKET value is actually more than the msrp. Explain to me how it would be reasonable for a dealership who spends millions to become a franchise to sell a car at msrp and then some flipper turns around and sells the car for a 100k more because thats what the market will pay for that car. So in that case the dealership is actually handing him 100k. The flipper could actually finance the car and then flip to make tens of thousands of dollars with ZERO investment out of his actual pocket. I agree when you see these crazy markups it looks bad but there are no threads about crazy discounts.... /I guess to be fair EVERY car should be msrp but consumers wouldn't like that either
      1. richpike's Avatar
        richpike -
        Click here to enlarge Originally Posted by MSIZZLE Click here to enlarge
        Can I ask you all a question, full disclosure I am the GM of a car dealership. When ANY product comes out the market determines the value of that product, hundreds of thousands if not millions of cars are sold below MSRP and sometimes way below invoice, every now and then a car comes out that the MARKET value is actually more than the msrp. Explain to me how it would be reasonable for a dealership who spends millions to become a franchise to sell a car at msrp and then some flipper turns around and sells the car for a 100k more because thats what the market will pay for that car. So in that case the dealership is actually handing him 100k. The flipper could actually finance the car and then flip to make tens of thousands of dollars with ZERO investment out of his actual pocket. I agree when you see these crazy markups it looks bad but there are no threads about crazy discounts.... /I guess to be fair EVERY car should be msrp but consumers wouldn't like that either
        I think this is fair. Probably the bigger issue with this particular car is the GTS has been shown to be not that great for a $135k car. Then you add in a $100k markup and it becomes laughable. It's just the ludicrousness of this whole setup. Whereas something like a GT350R - a $20k markup isn't as laughable because it's a fantastic car that punches way above its weight class.

        In the end, market forces drive the sales price. Either above or below MSRP.

        -Rich
      1. MSIZZLE's Avatar
        MSIZZLE -
        Click here to enlarge Originally Posted by richpike Click here to enlarge
        I think this is fair. Probably the bigger issue with this particular car is the GTS has been shown to be not that great for a $135k car. Then you add in a $100k markup and it becomes laughable. It's just the ludicrousness of this whole setup. Whereas something like a GT350R - a $20k markup isn't as laughable because it's a fantastic car that punches way above its weight class.

        In the end, market forces drive the sales price. Either above or below MSRP.

        -Rich
        Thanks for the reasonable response, regardless of how it looks those here who are in business should understand the concept of "market value". And for the consumers in here who aren't in business I'm sure most here have sold a house or a car, when you made that transaction you sold the item for as MUCH as you can not necessarily the fair price. IF 2 people wanted it you would gladly sell to the highest bidder.
      1. bilal's Avatar
        bilal -
        i dont mind having the ridiculous mark up on the gts actually im really happy cz they r all going to be slapped so hard so once the new limited production m3 m4 m5 or what ever bmw r going to call it the dealer will be scared marking them this high and the prices the next time will be reasonable
      1. Bowser330's Avatar
        Bowser330 -
        Sell it for what you want, let the market decide. If there are people out there that will actually buy the GTS for GTRS money then let those fools do it.
        And there are threads about great deals. On M3post when a dealership in Colorado was doing $500 over invoice on the brand new 2015 f80 m3 the sales guy had so many orders it overwhelmed the dealership. He then left (or was asked to leave), the dealership did good by honoring the deals that were already locked in.
      1. Sticky2's Avatar
        Sticky2 -
        Click here to enlarge Originally Posted by MSIZZLE Click here to enlarge
        Thanks for the reasonable response, regardless of how it looks those here who are in business should understand the concept of "market value". And for the consumers in here who aren't in business I'm sure most here have sold a house or a car, when you made that transaction you sold the item for as MUCH as you can not necessarily the fair price. IF 2 people wanted it you would gladly sell to the highest bidder.
        You can't equivocate real estate and cars. First of all, properties tend to appreciate whereas cars are more of a consumable item that drops in value with use.

        Secondly, the GTS has a set MSRP. Spending over MSRP is burning money.
      1. mar778c's Avatar
        mar778c -
        This car is not worth the MSRP let alone the 110k mark-up.
      1. subaru335i's Avatar
        subaru335i -
        Lol I want to see one of these on the street just to laugh in the owners face. I don't care how much money you have this is a terrible investment.
      1. mpower33's Avatar
        mpower33 -
        Not even worth its original tag price.
      1. Sirdaft1's Avatar
        Sirdaft1 -
        "Limited production". Ha. The hype machine in full swing. What a dumpster fire this thing is.
      1. mar778c's Avatar
        mar778c -
        The bad math and they wrote that $#@! with a sharpie.
      1. zod's Avatar
        zod -
        lol the hate is real, but appreciate the GM coming out and expressing their side. You do not have to buy it if you do not want it, no one is forcing you to I guess.
      1. BlackJetE90OC's Avatar
        BlackJetE90OC -
        Car Magazine rates M4 GTS in last place during is Sports Car Giant 2016 test. Backs up Motor Trend's second to last finish.

        Behind the BMW M2 and Focus RS.

        Click here to enlarge
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Zeee_Q Click here to enlarge
        Well BMW SF had one for $200,000 market adjustment. I think for $350,000 there are better cars...
        There are better cars for under MSRP.