Asbjorn from ESS sent some very nasty letters threatening Bimmerboost with legal action over revealing issues with the supercharged stroker motor. Frankly, we do not understand why Asbjorn is doing this as it is completely beneath any professional company and far more could be accomplished by taking the higher road as one would expect the head of a large BMW aftermarket company to do. BimmerBoost does not condone these actions and finds them offensive and unprofessional. No company should say they would take pleasure in hurting anyone.
Here is what Asbjorn@ESS sent:
"I am not sure where you have your info from, but Roberts motor was never blown. I hear that you openly post this around the web and I must warn you that legal action will be taken if you do not stop spreading these false rumors immediately. We have had more than enough of your retarded bullshit at this point and you can be sure we will take this one step further if you keep spreading false derogatory information about ESS. Everything you have stated on this matter has been recorded."
The response stated that our sources have given us different information than what has been posted around the web on the subject. Asbjorn would send another e-mail shortly after:
"Asbjorn@ESS: Well you are wrong, both in this case and other ESS related slander cases and we will prove it in court!
I consider you the absolute scum of the earth and it will be my pleasure taking you and your parents that funded you down for good!
ESS Performance Products USA Inc.
E-Mail : firstname.lastname@example.org
Web : http://www.esstuning.com
Tel : (480)389-4377"
This is simply deplorable. Stating one would take pleasure in hurting a person and their family is not how professional companies operate in the United States. They may not have the First Amendment in Norway, but we sure have it in the United States, and BimmerBoost will not be bullied or intimidated by ESS or anyone else for that matter.
We realize that AJ likely sent these e-mails in the heat of the moment which is why the response was one that dismissed the idle threats:
Happy Holidays to you and everyone at ESS and I wish you the best in the coming New Year. Thanks for doing the same for me and my family as well, you are a class act. Keep reading BimmerBoost.com!
Asbjorn once again responded with threats:
"Asbjorn@ESS: I do not think you realize what position you put you and your family in when you opened a commercial slander site targeted towards us, but you can rest assured you will find out.
Good thing your family has some money so we can recover the lost profit from your slandering!
Happy holidays to you to!"
After this nothing was received for a few days until today, January 2, 2011 when Asbjorn sent another e-mail. His tone was completely different in this one and clearly he realized he made a mistake and attempted to play nice asking to bury the hatchet and move on. The tone expressed here by AJ is one much more in line with what one would expect. Addtionally, we commend Asbjorn on wanting to mend fences and do what is best for ESS and BimmerBoost. We would like nothing more than to do so and thank Asbjorn on the compliments paid to Bimmerboost:
BimmerBoost: "I have tried to be nice and have always treated you fairly and honestly in every communication. This e-mail is a radical departure from your earlier tone and I think you are sending it to me because you know you made a mistake with what you wrote. When others see it, I think you will get a very negative backlash but that is not my doing. I never threatened you and despite what you said I even made sure you to wish you and ESS well. I just still can not believe you can write me an e-mail like this after what you said to me earlier and after how you did not even bother to take a minute to contact me about the dyno day when I put in so much effort in organizing it specifically around your schedule and requirements.
I have no doubt you guys could build a kit with meth and run more boost. I'm not denying it and I understand what your goal is with your setup which I do state very often. I'm just shocked and very disappointed with you right now as there is no excuse for what you wrote to me previously and I think you were likely very honest in what you wrote. That is a shame, because you are better than that AJ. I always did think we could come to an understanding.
I have always meant what I wrote and that is all the best to you, your family, and ESS and I will continue to give your products fair and equal coverage on the front page and throughout the forum as I have been doing. Congratulations on the new 60-130 record, keep up the great work."
We were more than willing to mend any fences and take the higher ground rather than lob threats and insults but Asbjorn@ESS reverted back to his previous form after I thought we came to an understanding:
Asbjorn@ESS: "Ahh, I should have know you played nice for a few days so you would get some sympathy for your next artice on the lawsuit. Usual Sticky tactics and I do apologize, I should have known better. You have always been and you always will be an unethical scumbag of the worst kind.
You should at least know I tried to reason with you."
Now, we simply have had enough of these threats and insults. This is beneath ESS and BimmerBoost is not going to be pushed around into doing what ESS wants us to do. They can threaten, yell, scream, or even try to play nice for an e-mail or two.
We have nothing against ESS. We honestly do wish ESS the best and will continue to give the products fair and equal coverage on the front page and throughout the forum. We intend to do what is best for BMW enthusiasts.
BimmerBoost would like to be the first to extend its hand in friendship despite the threats and insults. We feel this type of behavior from ESS does not do BimmerBoost or ESS any good. We think it needs to stop and we can all be far more productive using this energy to support one another instead of threatening to bring someone else down and taking pleasure in it. We should help one another and start the year off positively, certainly not like this.
In an effort to make sure we report the most accurate information possible, we will take Robert Collins up on his invitation to take a look at the stroker and the parts as well as his $100 incentive in doing so. We will take pictures and report back exactly what we learn. That is as fair as we can possibly be and it is being done on their terms. It is as simple as that and we wish all parties involved in this the best. It is high time for this all to come to an end and if we have to be the ones to set the precedent on cordial communication and interaction, so be it.