Asbjorn from ESS sent some very nasty letters threatening Bimmerboost with legal action over revealing issues with the supercharged stroker motor. Frankly, we do not understand why Asbjorn is doing this as it is completely beneath any professional company and far more could be accomplished by taking the higher road as one would expect the head of a large BMW aftermarket company to do. BimmerBoost does not condone these actions and finds them offensive and unprofessional. No company should say they would take pleasure in hurting anyone.
Here is what Asbjorn@ESS sent:
The response stated that our sources have given us different information than what has been posted around the web on the subject. Asbjorn would send another e-mail shortly after:
This is simply deplorable. Stating one would take pleasure in hurting a person and their family is not how professional companies operate in the United States. They may not have the First Amendment in Norway, but we sure have it in the United States, and BimmerBoost will not be bullied or intimidated by ESS or anyone else for that matter.
We realize that AJ likely sent these e-mails in the heat of the moment which is why the response was one that dismissed the idle threats:
Asbjorn once again responded with threats:
After this nothing was received for a few days until today, January 2, 2011 when Asbjorn sent another e-mail. His tone was completely different in this one and clearly he realized he made a mistake and attempted to play nice asking to bury the hatchet and move on. The tone expressed here by AJ is one much more in line with what one would expect. Addtionally, we commend Asbjorn on wanting to mend fences and do what is best for ESS and BimmerBoost. We would like nothing more than to do so and thank Asbjorn on the compliments paid to Bimmerboost:
The points raised were addressed and here is part of the response:
We were more than willing to mend any fences and take the higher ground rather than lob threats and insults but Asbjorn@ESS reverted back to his previous form after I thought we came to an understanding:
Now, we simply have had enough of these threats and insults. This is beneath ESS and BimmerBoost is not going to be pushed around into doing what ESS wants us to do. They can threaten, yell, scream, or even try to play nice for an e-mail or two.
We have nothing against ESS. We honestly do wish ESS the best and will continue to give the products fair and equal coverage on the front page and throughout the forum. We intend to do what is best for BMW enthusiasts.
BimmerBoost would like to be the first to extend its hand in friendship despite the threats and insults. We feel this type of behavior from ESS does not do BimmerBoost or ESS any good. We think it needs to stop and we can all be far more productive using this energy to support one another instead of threatening to bring someone else down and taking pleasure in it. We should help one another and start the year off positively, certainly not like this.
In an effort to make sure we report the most accurate information possible, we will take Robert Collins up on his invitation to take a look at the stroker and the parts as well as his $100 incentive in doing so. We will take pictures and report back exactly what we learn. That is as fair as we can possibly be and it is being done on their terms. It is as simple as that and we wish all parties involved in this the best. It is high time for this all to come to an end and if we have to be the ones to set the precedent on cordial communication and interaction, so be it.