This led to Audi now having to change their press release and now they claim to have the, 'Fastest production car with laser beam headlights.' Audi, seriously, give it a rest. Especially considering launching the LMX which is just a modified R8 in order to steal BMW's thunder made Audi look petty to begin with.
It is the billboard ad saga all over again where Audi provokes BMW only to get slapped down hard. Not to mention all i8's have laser headlights. BMW did not just take a car they were already producing, add laser headlights, and then try to claim some arbitrary title. BMW actually is producing all i8's with these headlights meaning they still have the first series production car to incorporate this technology completely even if Audi adds the lights to the R8 which has not always had laser headlights.
BMW wins this one again Audi.