• 10 Reasons not to get caught up in the E82 1M Coupe Hype

      People have been getting a bit carried away with this 1M hype. BMW reveals part of a fender and everyone "ooohs" and "aaahs" as if the messiah of the motoring world was revealed. Recently, BMWblog posted an article, "Top 10 Reasons Why The 1M Will Rock Your World." We asked BMWblog on twitter what about presenting the other side for a balanced view and were rebuked with, "They can start their own top 10." So, that is exactly what we did.

      Top 10 Reasons to not get caught up in the 1M Coupe Hype:

      1. The 1M brings the M brand downscale. It essentially completes the dilution of the brand. There was a time where BMW was apprehensive of putting the M badge on just anything and did not want to be like AMG in this respect. M stood for something and was special, it was not a badge you would often see.

      2. Rumors are it is manual only. Why? What is with this inconsistency from BMW? They have been shoving paddle shifters down our throats since the dawn of SMG and now all of a sudden they want to show that the manual is "pure?" Well what message is this sending for the M5/M6 which will be DCT only just like the the E60 M5 was SMG only for the rest of the world? Is it truly manual only to keep it "pure" or to keep it from encroaching on M3 territory as well as keeping the cost down? So the next generation M5/M6 will not be pure? Huh?

      3. It is coming at the end of the E82 lifespan. Market reach will be very limited which potentially limits aftermarket engine development due to the small base as well as coming with BMW's new anti-tuning measures.

      4. Outdated before it hits. The next generation 1 series is already testing, this model was done with before this car even came out.

      5. Performance will be kept in check on purpose to not step on the toes of the M3. This car will not be as good as it can be out of the gate.

      6. You can exceed the performance today with a 135i with an aftermarket LSD, coil-overs, and a JB3 tune from BMS, exceeding the performance significantly for less money. Not to mention you can get a DCT.

      7. Marks the end of naturally aspirated motors for M cars, namely the inline-6's that BMW M made their name with. No matter what they do to the motor, it will never be as impressive or respond as well as an S54, stock or modified.

      8. This model represents BMW abandoning its principles for profit and volume. This is no longer the company that made every M model special and was the small guy taking on the big names. Now BMW can just take any base motor, up the boost, stiffen the suspension, change the bumper, and call it an M. This is the beginning of a giant whose goal is simply to destroy everything in its path. They sacrificed their soul for monetary gain and M ideals for marketing.

      9. Just will not be a true M, no matter how hard they try to convince us it is. The younger audience won't care, but the hardcore M fans will. A real M car has a naturally aspirated motor that screams with instant response begging to be revved. A real M has a motor not available in base models. A real M does not take shortcuts. We don't care how BMW tries to spin this, they know it is the truth and what was just stated is exactly what they used to once state.

      10. This car will be superb, but it marks the end of an era. It marks the end of an era where M's were rare and special. Cars that had motors that won endless awards due to their engineering prowess in squeezing out every last naturally aspirated horse. Cars that did not take shortcuts. BMW will now be able to get away with simply taking base motors and adding more boost, calling them M's. It will no doubt handle well, look good, and be fun to drive. To those of you who don't truly care about history or tradition, it will bring you joy. For us though, this car is bittersweet.

      Photo from Bimmerfile

      This article was originally published in forum thread: 10 Reasons not to get caught up in the E82 1M Coupe Hype started by Sticky View original post
      Comments 69 Comments
      1. M3_WC's Avatar
        M3_WC -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        What parts are transferred from the M3 exactly?

        The 335is is a joke, no doubt. However, why has the "is" nomenclature seemingly lost its importance and M is being brought down to what an "is" could cover?
        Basically the entire underpinnings of the M3. The M3 subframe, M3 suspension, M3 LSD, M3 brakes, M3 ZCP wheels. Also interested to see what they did with the steering, to sharpen that up. Now it won't be difficult to find wheels for the 1M, since it will have M3 offsets with the wider track.

        Also from looking at the pics, you can see they put some R&D into the bodywork. I don't believe those vents are just for show. They lead to oil coolers, special intake, etc. I am going to give BMW a little more credit on this car than the butchered together X5M.

        I think the ultimate tragedy is down the road. When they just grab the X5M engine off the shelf and slap it into the next M5. The S85 will be an epic classic for the M-division.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by M3_WC Click here to enlarge
        Basically the entire underpinnings of the M3. The M3 subframe, M3 suspension, M3 LSD, M3 brakes, M3 ZCP wheels.
        So now it is a parts bin car? The suspension will be tweaked for the 1 series weight, no doubt. The LSD is a given as are the brakes, lowering costs for BMW even more. Hell, is there anything original or special on this thing to warrant M branding? The thing is, you toss those parts on a 335 and you don't suddenly have an M3. You see what I'm saying?

        The vents most likely aren't for show. BMW does route air intelligently.

        That is one of the things I am saying, BMW can now just take the same motor, and throw it in multiple models and call it an M. Essentially, they have become AMG, what they strove not to be. That is a huge shift and we should not let this moment pass without at least mentioning it. I am sick of seeing the pandering, no one has critically analyzed what this really means for M enthusiasts down the road.
      1. M3_WC's Avatar
        M3_WC -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        That is one of the things I am saying, BMW can now just take the same motor, and throw it in multiple models and call it an M. Essentially, they have become AMG, what they strove not to be. That is a huge shift and we should not let this moment pass without at least mentioning it. I am sick of seeing the pandering, no one has critically analyzed what this really means for M enthusiasts down the road.
        I hear ya man. The X5M and X6M was the start, I am still a little pissed about M-suvs. I don't understand why they needed an M-badge, besides for marketing and money reasons.

        But, I still think there will be some interesting things about the 1M. I really hope they were serious about dropping the weight. More looking forward to a full engineered effort with the next generation 1-series, which like you said is basically just around the corner.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by M3_WC Click here to enlarge
        I hear ya man. The X5M and X6M was the start, I am still a little pissed about M-suvs. I don't understand why they needed an M-badge, besides for marketing and money reasons.
        They didn't, did you read my past article on why BMW could not use the M1 name? When they made the 4.6is, which was aimed squarely at the ML55 AMG, they competed with it without using the M badge. They were so protective of it they wouldn't even entertain the idea of an M SUV and said it would never happen. That was when BMW was still BMW.

        They used the M badge for marketing, simple.

        The debate is over with, but I'm going to make a point of telling everyone that a special era has officially come to an end. I'm not going to pat BMW on the back for it like some of these blogs/people are who find it easier to pander to the crowd than stand up and say something critical of BMW.
      1. fast4door's Avatar
        fast4door -
        I dont quite understand what youre problem is with the M1. You say a "true" M car is NA, yet all the fastest M3's out there are either supercharged or have an HPF kit. So are those M3's not "true" M's? Its only natural BMW makes an M car for the 1 series, every other model has one. Did you expect them to throw a V8 in 1 series? I dont think that would have worked. I'm not saying it cant be done, I just dont think that would have been a good idea from BMW's standpoint.

        Once this car comes out, I'm sure many of us will be surprised with what it offers. I doubt BMW will just up the boost and stiffen the suspension, and call it an M1. The E9X M3 is a nice car but clearly there is room for improment. As someone here said, its is expensive considering the power output. You can spend about the same and get a C63, or for less you can get a more powerfull IS-F. There is a reason BMW is staring to use Turbo's now...hence the upcoming M5 and M3. It is so much easier to extract power out of a FI motor and its probally most cost effiecent for BMW to use turbo's in the new motors. Instead of making big V8's ir V10's, BMW has decided to make a smaller FI motor that will make the same or more power, and be more efficient. I have no problem with that.

        To say it is not a "true" M because its FI isn't fair. When I think of the M badge, I think of a drivers car. Maybe not fastest car, but a great handling, powerful car. I think the M1 will be just that.
        I tend to agree with most of your posts, but honestly(to me anyways) you're sounding more like an M3 fanboy, that an objective M enthusiast.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by fast4door Click here to enlarge
        ou say a "true" M car is NA, yet all the fastest M3's out there are either supercharged or have an HPF kit.
        Yes, for more power in the aftermarket. Part of why they make so much power with forced induction is because they are so good NA to begin with. An M is not about brute power, certainly not from the factory.

        Click here to enlarge Originally Posted by fast4door Click here to enlarge
        Did you expect them to throw a V8 in 1 series? I dont think that would have worked. I'm not saying it cant be done, I just dont think that would have been a good idea from BMW's standpoint.
        If it was me, I would have thrown something resembling a modern S54 in there. Aluminum instead of iron block, and given it razor sharp response and the lightest weight possible.

        Click here to enlarge Originally Posted by fast4door Click here to enlarge
        Once this car comes out, I'm sure many of us will be surprised with what it offers. I doubt BMW will just up the boost and stiffen the suspension, and call it an M1.
        I don't, that is what they are already doing with the M SUV's.

        Click here to enlarge Originally Posted by fast4door Click here to enlarge
        As someone here said, its is expensive considering the power output. You can spend about the same and get a C63, or for less you can get a more powerfull IS-F.
        You spend the same and get a C63, and? Ok, it has more power on paper but doesn't use it any more efficiently so the cars are even in straightline speed. So what exactly is so powerful about it? The C63 handles worse and gets spanked around a track, where the M shines. The IS-F is slower than both, especially the DCT M3. I don't understand why people focus on figures on paper, who cares? What the car actually does with its power is what matters.

        Click here to enlarge Originally Posted by fast4door Click here to enlarge
        There is a reason BMW is staring to use Turbo's now...hence the upcoming M5 and M3.
        Yes, emissions and cost. Not because it is better. They are taking the path of least resistance, it is easier for them.

        Click here to enlarge Originally Posted by fast4door Click here to enlarge
        To say it is not a "true" M because its FI isn't fair. When I think of the M badge, I think of a drivers car.
        I think it absolutely is fair. This is not the same M we had for 3 decades. It will still be M, but it won't have the classic M soul. Nothing can be done about that, it will be a drivers car, but it will be different.
      1. 1cleanAMG's Avatar
        1cleanAMG -
        Sticky I think you should embrace the new FI engines if you want this place to flourish.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by FR305 Click here to enlarge
        Sticky I think you should embrace the new FI engines if you want this place to flourish.
        This place was made with that in mind. I won't simply thank M for selling out their principles. I will say something about the change taking place and give the past 3 decade of M cars the proper respect they deserve.
      1. 1cleanAMG's Avatar
        1cleanAMG -
        The M1 appeals to this site more than the current M3. Everyone who owned any of the last generations of M3's has turned them to FI when looking for more power so why not get it FI from the factory. Is that not what you wanted? an FI car. If not then why SCd your car. You took that precious NA soul from your M3 the second you SCd it.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by FR305 Click here to enlarge
        The M1 appeals to this site more than the current M3.
        Please don't call it an M1, it is a 1M. Yes, this matters.

        How does it appeal more than the current M3? Not to me, not to the other M3 owners.

        Click here to enlarge Originally Posted by FR305 Click here to enlarge
        Everyone who owned any of the last generations of M3's has turned them to FI when looking for more power so why not get it FI from the factory.
        Not everyone who has an M3 looks for aftermarket FI. The M3 is a balanced car in all respects from the factory. If you want power, you will need FI, no doubt. Why not get it from the factory? Because it won't have the characteristics from the factory that the current M cars do. You are losing something there.

        Click here to enlarge Originally Posted by FR305 Click here to enlarge
        If not then why SCd your car. You took that precious NA soul from your M3
        My car still delivers the power in a different way than these turbo motors will and is more efficient with boost. I strictly added power, but my vehicle from the factory was perfect. I changed aspects of it strictly for greater power but that does not mean it is now more fun to drive on a canyon road, more difficult if anything. The vehicle also delivers power multiplication with the revs, just like the stock character.

        The main thing is, I had the choice to add forced induction. Now, the decision has been made for us. Additionally, this NA motor with forced induction has more potential than these smaller direct injection motors. So ultimately, the NA motors make better platforms. Look at the S54 and S65 aftermarket power for proof. Best of both worlds, now we only get 1.
      1. 1cleanAMG's Avatar
        1cleanAMG -
        I think the new modded 1M's are going to steal the thunder from the M3 and you are mad. The M3 is weak sauce even the new Mustang GT outperforms it. I hope the 1m outperforms the Mustang GT and BMW gets some respect back.
      1. Obioban's Avatar
        Obioban -
        You know sticky, we actually agree Click here to enlarge

        I'm really surprised to read this here, though. This is bimmerBOOST. Shouldn't all you SC/turbo guys support FI M cars? I've been sticking with NA modding and making my car lighter because I agree with everything you said in point 7, 9, and 10. Highly extracted NA motors are what give M cars their character, imo.
      1. black bnr32's Avatar
        black bnr32 -
        Hey FR305, how old are you?
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by FR305 Click here to enlarge
        I think the new modded 1M's are going to steal the thunder from the M3 and you are mad. The M3 is weak sauce even the new Mustang GT outperforms it. I hope the 1m outperforms the Mustang GT and BMW gets some respect back.
        The 1M won't eclipse the M3, not something BMW will do. They maintain their hierarchy.

        Steal thunder? New models come and go, this is about the end of a very special era that deserves to be recognized as do all the great M cars produced during it. I hope the 1M is spectacular.

        The Mustang GT is a great car, that also has come years after the M3 came out.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Obioban Click here to enlarge
        Shouldn't all you SC/turbo guys support FI M cars?
        We do support FI M cars, but no one said anything about FI M cars from the factory or not being critical of BMW.

        Click here to enlarge Originally Posted by Obioban Click here to enlarge
        Highly extracted NA motors are what give M cars their character, imo.
        Well, well, well, how about that.
      1. 1cleanAMG's Avatar
        1cleanAMG -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        The 1M won't eclipse the M3, not something BMW will do. They maintain their hierarchy.

        Steal thunder? New models come and go, this is about the end of a very special era that deserves to be recognized as do all the great M cars produced during it. I hope the 1M is spectacular.

        The Mustang GT is a great car, that also has come years after the M3 came out.
        maybe not acceleration wise but around the track the 1M is going to be faster. Same way the M3 is faster than the m6 around the track
      1. GG///M3's Avatar
        GG///M3 -
        i want 1 with a dct if Sticky pays for it.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by FR305 Click here to enlarge
        maybe not acceleration wise but around the track the 1M is going to be faster. Same way the M3 is faster than the m6 around the track
        I think that is a possible scenario on a tighter track.

        The GTS will ultimately be faster than either the base M3 or the 1 M coupe. We will see, direct comparisons are inevitable.
      1. GG///M3's Avatar
        GG///M3 -
        I think whoever neg repped me is a homo, and the 1M is gay as well.
      1. 1cleanAMG's Avatar
        1cleanAMG -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        I think that is a possible scenario on a tighter track.

        The GTS will ultimately be faster than either the base M3 or the 1 M coupe. We will see, direct comparisons are inevitable.
        No one cares about the GTS, its not available in the US. Anyways the 1m is going to be faster than the m3 around the track and most definitely quicker in the 1/4 mile with very little tunning.