What does this mean for us? Well, BMW will get bigger and no doubt the number of M models will increase. This also means dilution, greater bureaucracy, and a tougher fight on warranty claims as BMW shifts focus to volume and profit. This isn't the same tough little BMW we all loved, this is a powerhouse that is turning into something that is potentially scary. BMW sales are up 82% in China who is now taking more and more focus and has risen to the third largest market behind the USA and Germany.
BMW is planning this roll out during the next decade, attempting to hit their goal by 2020. We all obviously are fans but as a performance oriented group we would like to see BMW focus more on making special things like the CSL or GTS happen in the USA rewarding its most loyal customers instead of just adding more junk to the bottom line.