• M Badges on a front wheel drive BMW and no this is not a joke - BMW 2-Series Active Tourer M Sport

      This would be funny if it was not so sad. BimmerBoost joked about BMW producing an M version of the 2-Series Active Tourer but things are getting absurdly close to that ridiculous notion coming true. Introducing the BMW 2-Series Active Tourer M Sport. This is your standard Active Tourer 225i but with larger wheels, a body kit, M colored stitching, and some M badging on the interior. You know, as a link to all of those front wheel drive M cars that do not exist.

      An M version is now closer to reality and the M division simply has lost its luster when you just plaster the M badge on anything, literally anything, in the lineup for extra cash. BimmerBoost would make a bigger of mockery of this if it was not so absurd to begin with. WTF happened to you BMW?













      This article was originally published in forum thread: M Badges on a front wheel drive BMW and no this is not a joke - BMW 2-Series Active Tourer M Sport started by Sticky View original post
      Comments 27 Comments
      1. bobS's Avatar
        bobS -
        Up to this point I haven't cared much about the m badges on "m sport" cars in the line up. First the m235 came and overused the badge... now this? WTF Bmw? This is getting absurd.

        I've always thought they were doing this to compete with audi and amg but audi has a "RS" line to differentiate from the "S" line. Whats bmw going to do?
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by bobS Click here to enlarge
        Whats bmw going to do?
        Click here to enlarge
      1. bobS's Avatar
        bobS -
        LOL

        Despite all these things, the real M cars still seem to be well worth the premium
      1. mjmarovi's Avatar
        mjmarovi -
        OK, I've got to ask. Does this share a chassis with the yaris?
      1. mjmarovi's Avatar
        mjmarovi -
        Click here to enlarge Originally Posted by bobS Click here to enlarge
        Up to this point I haven't cared much about the m badges on "m sport" cars in the line up. First the m235 came and overused the badge... now this? WTF Bmw? This is getting absurd.

        I've always thought they were doing this to compete with audi and amg but audi has a "RS" line to differentiate from the "S" line. Whats bmw going to do?
        M and then RM for "Real M"
      1. leveraged sellout's Avatar
        leveraged sellout -
        Trying to be rational...finding it hard...maybe it will out handle the Focus RS....
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by leveraged sellout Click here to enlarge
        Trying to be rational...finding it hard...maybe it will out handle the Focus RS....
        It won't. It's built like a Mini-Van.
      1. onisyndicate's Avatar
        onisyndicate -
        Hey man BMW has to make something to compete with a Fiesta ST!
      1. leveraged sellout's Avatar
        leveraged sellout -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        It won't. It's built like a Mini-Van.
        Actually tearing up right now. Might have to go cruise in the 535i to remind myself how it used to be.
      1. G0TB00ST?'s Avatar
        G0TB00ST? -
        I half joke a lot about how I hate this new direction, but in all seriousness...
        Click here to enlarge
      1. bobS's Avatar
        bobS -
        I keep thinking, if this new direction is there to boost revenues and the M models we love stay true, then who cares right? That line of thinking would hold up if they didn't slap M badges all over thier entire line up!!!! I read in a car mag, the M235 has 13 M badges on it in total .... LOLLLLL They were making fun of it.
      1. Alpina_B3_Lux's Avatar
        Alpina_B3_Lux -
        Only logical for BMW. They have offered an M sport kit (= body kit, wheels, interior) for every car in their line-up. Hell, you can order a 114i M sport if you want to. So why not the front wheel pampers bombers as well?

        Audi also offers their S line with everything, as does Mercedes with their AMG line. Simply logical that BMW also offers it for the new FWD cars.

        I agree that it's a joke to associate such a car with anything remotely sportive, but if people want to buy it...their choice. Apparently BMW seems to think that this widespread use of the M badge will not be detrimental to the overall image of the M division. Their sales success proves them right so far.
      1. bobS's Avatar
        bobS -
        i agree it hasn't hurt them so far but before they would put a "m sport kit" on the car and have a subtle approach to using the M badge on that model. Now they are putting it right in the name (m235), on the side of the car (where the side marker is) and all over the interior. While Merc and audi do the same, they haven't put it in the actual name of the car unless it was really a "s" car (s3, s4..etc.) It seems bmw is taking Merc and Audi's marketing approach and going a step further by really washing down the car with the M logo.

        I guess as long as the true M cars stay true to what we like...it doesn't matter. I do like how lately, the M division is focusing on weight, only good things can come from that.
      1. rawad1017's Avatar
        rawad1017 -
        oh my god they actually $#@!ing did it.. we were joking around about this last month smh

        i think BMW is paying attention to those people who used to buy e46 328i's and would put m badges on them. m badges look cool. smfh
      1. inlineS54B32's Avatar
        inlineS54B32 -
        This is ridiculous. The interesting part is that BMW decided to "kinda sorta" start to differentiate their "sport" models using the "is" designation, then decided to instead dilute the M brand and confuse everyone by putting an M on anything that has an aero-kit. I don't understand it. I would think buying an M for one person means nothing to another, but BMW thinks the opposite - that M equates "better" for everyone.
      1. inlineS54B32's Avatar
        inlineS54B32 -
        Everytime I scroll up to the images, it makes me want to punch the marketing director at BMW in the nose.
      1. rawad1017's Avatar
        rawad1017 -
        a guy local to me bought a f30 335i, debadged it and replaced it with an m badge. he told my friend he's gonna get an "///m power" decal on the windshield.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Alpina_B3_Lux Click here to enlarge
        So why not the front wheel pampers bombers as well?
        Because it makes no f'ing sense.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by inlineS54B32 Click here to enlarge
        This is ridiculous. The interesting part is that BMW decided to "kinda sorta" start to differentiate their "sport" models using the "is" designation, then decided to instead dilute the M brand and confuse everyone by putting an M on anything that has an aero-kit. I don't understand it. I would think buying an M for one person means nothing to another, but BMW thinks the opposite - that M equates "better" for everyone.
        Even 'is' is too much for this garbage but why in the hell have they abandoned using the 'is' badge in situations like this?
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by rawad1017 Click here to enlarge
        a guy local to me bought a f30 335i, debadged it and replaced it with an m badge. he told my friend he's gonna get an "///m power" decal on the windshield.
        That guy sucks, period.