2014 BMW i8 Official Launch Video - Is this car begging for an M version?
By now you are aware that BMW revealed the production version of the 2014 BMW i8 at the Frankfurt Auto show
. That or you struggle with loading and reading automotive websites. The entire internet is abuzz in talking about the vehicle and BMW being the masters of marketing that they are is maximizing exposure by trickling out additional content. Below is the official BMW launch video for the i8 and BimmerBoost must say it is very well done.
Most noticeable of course is the i8 itself in a beautiful black paint job. The car looks gorgeous in black. It certainly has the looks the only problem is where is the bite? Is BMW really investing so much in this platform without having further models planned? Does it really end here? Let's hope not. This is the first time BMW has had a real lightweight (lightweight for BMW) mid-engine platform since the original M1.
Enjoy the video.