Last year Mercedes lost out to BMW at the buzzer so to speak under suspicious circumstances when BMW got a big jump in December sales figures. Mercedes-Benz CEO Dieter Zetsche stated the following, "I don’t think we’ll be No. 1 at the end of the year and that’s OK. We won’t play any games. I’m not sure that applies to our competition.”
Did BMW play with the numbers to get a boost? There were rumblings that they counted cars shipped to dealers over actual cars sold and that how they stayed ahead of Mercedes in the USA. BMWNA's attitude is such, "We like to be No. 1 and we are No. 1 in the world. Being No. 1 means success.”
BMW equates success to sales figures. Mercedes is equating success to building the best cars. Guess who's really winning where it matters?