The world must be upside down when the Ultimate Driving Machine company sells an M sport utility vehicle over the car they choose to race with. There is no E89 generation BMW Z4M for sale yet BMW races one. The hypocrisy and contradiction is absurd. In the American Le Mans series, BMW is racing what is a Z4M. That is, a BMW M division built E89 Z4 GTE. Yet they do not sell one for street use. You can buy the X6M, X5M, but not what actually hits the race track. Why is nobody grabbing pitchforks and torches?
Not only is BMW telling you one thing and doing another, they are completely disrepecting the American Le Mans series by bending the rules. This is not the first them they have done it but it has never been so blatant. Someone needs to say something. Someone needs to do something. If this does not get you even remotely upset then it is completely over.
The BMW i3 is being pushed on us whether we want it or not. They want to build transportation for the masses. That is fine. But what about the BMW enthusiast? What about the customers who have stuck by for decades? People who are (were) fans of the brand and have bought multiple cars? The slogan supposedly is, "We only build one thing, The Ultimate Driving Machine." Then why aren't you building it?
We can have both. BMW can build a huge volume of cars and the executives can light cigars with $100 dollar bills while sitting atop a pile of money pointing at the quarterly BMW sales figures. Would it kill them to actually produce the car they have produced for every prior Z car generation? Especially considering the M division races one? Especially considering record numbers and profits? BMW, have you completely abandoned us? Have you completely abandoned the spirit of the brand?
Porsche sells a GT3. Mercedes sells a Black Series. Audi sells the R8. BMW sells the i3. They'll sell you anything. Including their soul.