Mercedes-Benz using sex to sell the new C117 CLA-Class with Kate Upton slow motion car wash ad - Tasteful or tacky?
Published on 01-22-2013 01:10 PM
Sexy cars and sexy women go together like... well, sexy cars and sexy women. Mercedes-Benz has decided to promote the "sexiness" of
its new CLA and its styling by using the very seductive Kate Upton in a slow motion ad depicting the CLA being washed. Kate Upton did a great job in this similar role promoting burgers for Carl's Junior. The thing is, this isn't a cheeseburger, it's a Mercedes-Benz and this seems somewhat beneath the brand.
This just feels more GoDaddy than Mercedes especially with the ad directing one to the Mercedes website to see "more" of Upton. Regardless, the ad is not as provocative as others seen or others with Kate Upton for that matter. Also, it's difficult to complain about having to watch Kate Upton move around seductively. Watch below and come to your own conclusion.
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