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    • ESS-Tuning accuses Evolve of using ESS Tunes, potentially dangerous tuning, and BimmerBoost of generating propaganda for Evolve

      The e-mails below come to us from a user who switched from ESS to Evolve tuning. This is not uncommon, a lot of people have been making this switch lately and it seems to be making ESS uncomfortable. They have not made many of these claims publicly but you can see how they operate behind the scenes with it essentially boiling down to implying Evolve is not capable of doing their own tuning, their tuning could be dangerous, and that Evolve has to resort to modifying the ESS software.


      These accusations as you can see in the forwarded e-mails come from Asbjorn at ESS. Now, Evolve has really been taking over especially in the S85 V10 tuning scene. This seems to have greatly threatened ESS-Tuning. Additionally, ESS goes to length of saying BimmerBoost generates propaganda for Evolve as if BimmerBoost can be held responsible for ESS customer service or individuals choosing to change their tunes. It was not BimmerBoost that forced the user @MisterEm to switch companies and provide his review of the customer service difference between the two and it is not as if he has only discussed his experience here as if held hostage at gunpoint.

      It's a bit of shame to see this behavior behind the scenes. It is also a shame ESS seems to be blaming others for their customer service pushing users to other companies. That is not something in BimmerBoost's control.

      Regardless, Evolve is making tremendous headway in tuning. The user who switched here seems to be happier with his Evolve tune and was upset with the behavior displayed by Asbjorn at ESS giving the go ahead to post these e-mails. Whether he wants to chime in or not is his business, BimmerBoost will not violate his confidence. What BimmerBoost will do however is expose ridiculous accusations especially when someone is simply happy with their tuning experience using a company other than ESS-Tuning. Perhaps Asbjorn at ESS should focus more on quality customer service and tuning rather than writing nasty, untrue, and accusatory e-mails?

      Here is the first e-mail saying Evolve is just using ESS software for supercharged tuning and not their own:


      Those who have been following supercharger development have seen Evolve use and develop their own software. Additionally, those that have seen reviews of Evolve software have seen the impressions regarding the quality of the tuning. Accusing Evolve of just using ESS software and essentially not being capable of doing their own software development and having to modify ESS tunes without even seeing the work done is a bit low. For the record, there will be some basic similarities in practically every S54 forced induction setup on the stock DME.

      Second e-mail:


      Asbjorn accuses BimmerBoost of stating ESS could not get the user in question's car running right. BimmerBoost can not find any article published where it has done what ESS accuses BimmerBoost of doing. The only article published regarding ESS and Evolve was a user's own words, not those of BimmerBoost, of his experience switching from ESS to Evolve for his tuning. This is quite simply a blatant lie that clearly Asbjorn felt comfortable saying in private but not in public. His mistake to choose to lie and disparage regardless.

      Here are the issues this particular customer experienced prompting him to explore other tuning options. Not much different from others who have also experienced similar issues and who have decided to make the switch to Evolve to resolve them:




      Here is an e-mail from Asbjorn at ESS to said customer once he got wind of the customer trying other tuning options. The e-mail just directly states that Evolve is tuning using ESS software and not their own and implies Evolve's tune will be dangerous. Asbjorn states that if the timing is changed it "could be fatal' implying that Evolve is not competent in knowing how to adjust the timing on the fuel quality used in the application and also that their tune can cause engine failure over time as if getting a custom Evolve tune is worse than a canned tune:


      This is all pretty ridiculous, childish, and petty. People will switch tunes. There is not only one tuner capable of tuning a BMW forced induction setup. Evolve has plenty of cars running well. It is their own quality customer service, tuning, and results that is causing such a changover in various markets most visible in the S85 scene currently. People are happy with Evolve tunes. It's ok to have competition. BimmerBoost will not generate propaganda for anyone and knows Evolve can stand on their own merit which is why they are welcome to engage the userbase here. What BimmerBoost will do however is expose this type of shady behavior behind the scenes. The words you see in the ESS e-mails are Asbjorn's own. Come to your own conclusion.

      This article was originally published in forum thread: ESS-Tuning accuses Evolve of using ESS Tunes, potentially dangerous tuning, and BimmerBoost of generating propaganda for Evolve started by Sticky View original post
      Comments 95 Comments
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by benzy89 Click here to enlarge
        it's an individual choice & risk they're undertaking.
        It's 100% the individuals choice.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by benzy89 Click here to enlarge
        Bottom line, if ESS finds out that people are buying their kits & getting them retuned and/or their market share is decreasing, they need to look the product and identify where are it's short comings & address them. Sending pissy emails calling into question the products & tuning abilities of another vendor just illustrates that they've lost their footing & have no idea how to make it stop.
        This.
      1. CubanJJ09's Avatar
        CubanJJ09 -
        Shenanigans occurring on ******post.com noooooo, say it ain't so
      1. GuidoK's Avatar
        GuidoK -
        I think every tune is essentially a retune. I mean... it came from the factory with a tune.
        BMW probably doesn't like that either. What they do about it, is cancel your warrenty.
        ESS can do the same.

        But what I think ESS/Asbjorn is bothering, is that he feels that his tune is somewhat his copyright, and he thinks that Evolve is adapting it marginally and sells it as new/their own, and he thinks it's somewhat copyright infringement. And he can't do anything about it (hence it's not true or there were plenty legal ways). And he doesn't like that.
        But his tune is also a bmw adaptation so it's no different.
        Still if you think you're a premium supplier selling premium stuff, you should never react in this way. There can't come anything good out of such reactions, at least not anything commercially. Not the smartest move.Click here to enlarge
      1. benzy89's Avatar
        benzy89 -
        Click here to enlarge Originally Posted by CubanJJ09 Click here to enlarge
        Shenanigans occurring on ******post.com noooooo, say it ain't so
        Please share the thread link here so I can view the lunacy
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by GuidoK Click here to enlarge
        What they do about it, is cancel your warrenty.
        ESS can do the same.
        Yes, exactly.

        Click here to enlarge Originally Posted by GuidoK Click here to enlarge
        Still if you think you're a premium supplier selling premium stuff, you should never react in this way. There can't come anything good out of such reactions, at least not anything commercially. Not the smartest move.
        They like to have complete control. ESS and BSpost go together like cheese and wine.
      1. bulldog x6's Avatar
        bulldog x6 -
        You guys will be surprised to find how many of the tunes over in Europe have been re-used by various tuners.
        There are guys here in Toronto that re-sell the evolve tune as well! Who knows how they got it.
      1. GuidoK's Avatar
        GuidoK -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        They like to have complete control. ESS and BSpost go together like cheese and wine.
        I can understand that, he runs a business. But the only thing wrong in this scenario (not regarding the car or tune, we don't have that so we can't judge) is what he says about you and bimmerboost. What does he think what he can achieve with that?
        It's a (somewhat confidential) email to a customer. Email gets onto the web (questionable, but these things happen), words become eternal, damage done for the next decade or so to come (it'll pop up in the internet search forever).

        That he thinks his tune is better, that fooling around with that tune can blow your engine and that he maybe has no high regards of evolve is all within his rightful opinion. He is a good tuner, he should think that what he's doing is of a very high standard.
        But then that rant about this 'plot' to ruin his image...
        I'd never say that to a customer let alone write. Alway's write your business emails as a letter, not as a verbal communication.
        And then so what. Is it going to change if it's even happening?

        People can talk about this foreverClick here to enlarge
        I hope he's still willing to help me with my next upgrade Click here to enlarge
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by GuidoK Click here to enlarge
        What does he think what he can achieve with that?
        It's a (somewhat confidential) email to a customer. Email gets onto the web, words become eternal, damage done for the next decade or so to come (it'll pop up in the internet search forever).
        It would be smarter of him to drop the petty grudge. He hurts himself, I agree with you. What is accomplished?

        I think it's just arrogance. He doesn't want to "admit" I'm in a position which is continually strengthening. No need for pointless bashing at all. But, this is simply the culture there and I can't change that. If he wants to keep going, it only hurts him.

        It would be great to see some contrition. That takes a bigger man, not a smaller one.

        Click here to enlarge Originally Posted by GuidoK Click here to enlarge
        I hope he's still willing to help me with my next upgrade
        If you have the money I think you're fine Click here to enlarge What is your platform?
      1. GuidoK's Avatar
        GuidoK -
        z4 3.0i (m54) TS2 to TS2+
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by GuidoK Click here to enlarge
        z4 3.0i (m54) TS2 to TS2+
        I'm sure they will help you out. If they don't over your post that's just insane.
      1. CubanJJ09's Avatar
        CubanJJ09 -
        Click here to enlarge Originally Posted by benzy89 Click here to enlarge
        Please share the thread link here so I can view the lunacy
        I would but per norm, gayson deleted then banned half of the Chicago chat thread that you see now.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by CubanJJ09 Click here to enlarge
        I would but per norm, gayson deleted then banned half of the Chicago chat thread that you see now.
        Damn.
      1. TZ04XJR's Avatar
        TZ04XJR -
        This isn't surprising in the least bit. About a year ago it got ugly with Rpi & Evolve with the E60 M5 on M5bo***. It was only a matter of time until others felt their presence diminish with Evolve's expanding success. I remember Rpi customers bashing Evolves de-cat race header as a clone of RPi's. Many of us laughed as it was complete common sense and not some ground breaking design. Not to mention Evolve had 3 headers to choose from at the time, then shortly after released their completely AMAZING tubular headers.

        I can't even count how many PM's I've received from people asking about my Evolve-R Tune from my review. Out of all that said they ordered it not a single one has EVER given me negative feedback after their purchase. Most just PM thanking me for my advice.

        As they say "the proof is in the pudding" Evolve has their stuff together and don't expect anyone in the BMW tuning game to like it.

        -TZ
      1. Sticky's Avatar
        Sticky -
        There are some very good BMW tuners out there. People act like there is only 1. There are some guys that can do some amazing things on certain motors.

        Just look at what Nick G is doing with turbos on the stock E46 DME's for example. There is all kinds of stuff, no one company is the best at everything. Those act like they have to be... well, come to your own conclusion on that one.
      1. evolve's Avatar
        evolve -
        Click here to enlarge Originally Posted by GuidoK Click here to enlarge
        I think every tune is essentially a retune. I mean... it came from the factory with a tune.
        BMW probably doesn't like that either. What they do about it, is cancel your warrenty.
        ESS can do the same.

        But what I think ESS/Asbjorn is bothering, is that he feels that his tune is somewhat his copyright, and he thinks that Evolve is adapting it marginally and sells it as new/their own, and he thinks it's somewhat copyright infringement. And he can't do anything about it (hence it's not true or there were plenty legal ways). And he doesn't like that.
        But his tune is also a bmw adaptation so it's no different.
        Still if you think you're a premium supplier selling premium stuff, you should never react in this way. There can't come anything good out of such reactions, at least not anything commercially. Not the smartest move.Click here to enlarge
        Actually no. He knows we are perfectly capable of the tuning ourselves as we do alphaN on NA cars like the E39 M5, E60 M5 and E46 M3 way before any of this started. Then he also knows that if you can run alphaN on an NA car it is damn easy to make the calibration for a supercharged car ESPECIALLY if you know what size the injectors are and what boost it's going to make.
        HE KNOWS THIS.
      1. MisterEm's Avatar
        MisterEm -
        Wow. AJ strikes again.

        Thanks Sticky for posting this. It just reaffirms my belief to never give another nickel to ESS.

        No thanks.

        HEY STICKY - Black out my name will ya!?
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by MisterEm Click here to enlarge
        Wow. AJ strikes again.

        Thanks Sticky for posting this. It just reaffirms my belief to never give another nickel to ESS.

        No thanks.
        I'll always post the stuff those that are bought off won't.

        Click here to enlarge Originally Posted by MisterEm Click here to enlarge
        HEY STICKY - Black out my name will ya!?
        Can't tell if you are joking or not?
      1. MisterEm's Avatar
        MisterEm -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        Can't tell if you are joking or not?
        Not joking. Weirdos can find you! Last name at a minimum please. You can leave the Mike part! Click here to enlarge
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by MisterEm Click here to enlarge
        Not joking. Weirdos can find you! Last name at a minimum please. You can leave the Mike part! Click here to enlarge
        Ohhhh I thought you meant screenname. Ya, no problem.