It seems that the GLA will compete with the BMW X1 although this AMG version will have no real rival. It's interesting that Mercedes will give the GLA and AMG variant yet leaves the GLK as the only SUV in the lineup without one. Odd, when a high performance version of the Q5 is on the way as well as the Porsche Macan.
If car can transition from what appears to be something ungainly in the spyphotos to something sleek and sexy the US market obsessed with SUV's and crossovers will likely eat this thing up. We will have to wait and see.