The mainstream finally starts to get it - Jalopnik writes article on the death of the BMW M brand
BimmerBoost has really been the only site critical of BMW's latest moves. We are seeing a disturbing trend of the M brand being watered down with the badge thrown on everything in sight. We have seen M cars get bloated with weights spiraling out of control
and electronics dominating the driving experience. BMW is losing comparison after comparison
. It finally took the latest "special" edition M3 to get a major auto blog to call out BMW for the same thing we have already been saying. Jalopnik says BMW just launched a track edition M3 that offers no performance improvement over the standard car. Sound familiar
Check out this excerpt:
At least somebody is commenting on what we have been saying for some time now. Check out the full article here
. And ladies and gentlemen, this is only the beginning. Slowly but surely others will start to see it. M is dead.