The Macan and Boxster will be the entry points for the Porsche brand, they will not move the bar any lower. The desire is to keep the brand exclusive while continuing to add sales volume as stated by Maier, "We will retain the brand's exclusiveness – despite increasing volumes. We have to accelerate to stay successful in the long run. We always offer the sportiest and most exclusive vehicle in the segment."
This car would have no likely been amazing to drive but we understand the desire to not try to put a Porsche in every driveway. We respect the decision and believe BMW could learn a thing or two from Porsche's approach to expanding the brand without diluting it.