BMW attempting to recruit 700 people to lease the all electric ActiveE 1 Series for $499 a month for 24 months
Sad, sad times at BMW these days. We understand electrics are going become more and more popular in the future but how in the world is it that the company who coined "The Ultimate Driving Machine" is pushing slow and heavy electrics in the USA over their best performance cars? Is there really a bigger market for people to be guinea pigs for an unproven all electric car for 24 months at $499 a pop (plus downpayment of $2,250) than for an M3 GTS, CSL, or even the new diesel M cars? Ultimate what?
We think BMW will find enough insane hippies in California alone to make this happen. BMW is calling the lessees "Electronauts" as they state they are adventurers and explorers. What can you really explore with a 100 mile range? What kind of adventure or excitement can you have in a car that takes 9 seconds to get to 60 other than someone with a real Ultimate Driving Machine honking for you to move the hell out of the way?
If interested in joining this cult, please check out http://www.bmwusa.com/ActiveE