Maybe we are a bit sensitive since we are a BMW Enthusiast site. We like to see innovation and BMW has been one of the best at introducing technologies or designs that eventually others in the industry copy. We just wish they would focus like they once did on introducing innovations and technologies designed to enhance the driving experience instead of trying to score environmental kudos. The only person at BMW who had the courage to question the direction where BMW was heading was BMWNA head Jim O'Donnel who was forced to apologize for daring to question the electric strategy. Watch the vid and see how our beloved BMW is changing before your eyes.