The BMW 1M Coupe is apparently so great a California dealer decided to mark it up by $40,000Pacific BMW in Glendale California apparently decided the 1M Coupe needed some market price adjustment. Hey, it's a hot car as it is brand new and Jeremy Clarkson adores it which of course justifies practically doubling the price of the car, right? BMW dealer markup on new models seems to be a largely California based phenomenon and is one dealer fad we could do without. Someone would have to be madly in love with the 1M (and stupid) to pay the mark up on this car especially when other California dealers (some within 10 miles) are selling it for sticker.
Source: JalopnikThis article was originally published in forum thread: The BMW 1M Coupe is apparently so great a California dealer decided to mark it up by $40,000 started by Sticky View original post