• BMWUSA video showing impressions of individuals trying BMW cars equipped with the factory performance parts

      This is a good piece of marketing for the BMW performance parts division. BMW took stock cars as well as the same cars equipped with their performance parts to a track in Las Vegas for people to try back to back. The video mostly goes on and on about people saying the difference between the stock cars and the cars with the performance parts is incredible. For people experienced with the BMW aftermarket this video is amusing considering how mild the factory parts offering is. If a guy is impressed by an extra 20 horsepower he needs to try a supercharged M3 or a JB4 335.



      This article was originally published in forum thread: BMWUSA video showing impressions of individuals trying BMW cars equipped with the factory performance parts started by Sticky View original post
      Comments 6 Comments
      1. dOpEdUpM3's Avatar
        dOpEdUpM3 -
        Good marketing, they need to do this on a large scale and get all those suckers who normally buy the base model and then have them test the performance vehicles. I'm sure there will be more performance parts purchased initially rather than never and probably more m-tech packages sold, if it is integrated.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by dOpEdUpM3 Click here to enlarge
        Good marketing, they need to do this on a large scale and get all those suckers who normally buy the base model and then have them test the performance vehicles. I'm sure there will be more performance parts purchased initially rather than never and probably more m-tech packages sold, if it is integrated.
        Yes, but why waste money on the performance parts anyway? It's just a way for BMW to squeeze money out of the aftermarket. You can get better stuff for less money elsewhere.
      1. DBFIU's Avatar
        DBFIU -
        BMW fails at OEM aftermarket performance, they need to learn from ford and chevy...
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by DBFIU Click here to enlarge
        BMW fails at OEM aftermarket performance, they need to learn from ford and chevy...
        Their offering sucks compared to Ford and Chevy yet they are squeezing money out of the aftermarket because they can offer one thing that nobody else can: Leaving the BMW warranty intact.

        BMW doesn't really care, they just want money anyway.
      1. DBFIU's Avatar
        DBFIU -
        Check out this awesome performance package!! Aero lip, cooler rims and 10 more HP; wooooo!!

        STFU

        ford offers a godamn supercharger package for the mustang and exhaust etc...
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by DBFIU Click here to enlarge
        Check out this awesome performance package!! Aero lip, cooler rims and 10 more HP; wooooo!!

        STFU

        ford offers a godamn supercharger package for the mustang and exhaust etc...
        Exactly, Ford has a real offering. BMW's offering is here is a few more HP + some spoilers and you can keep your warranty you are so scared about while we milk you dry for a new file that costs us nothing.