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    • The return of the Ultimate Driving Machine - JOY campaign gone, hopefully permanently

      BMW announced earlier in the year that they were switching advertising agencies. You all remember the "JOY" ads. They were supposed to add a sense of humanity and humility to the BMW brand but instead in our opinion weakened the sharp and aggressive Ultimate Driving Machine image that only a company like BMW can pull off. Well, after a year of BMW's most expensive ad campaign in history "JOY" is gone and the Ultimate Driving Machine is back. A new ad agency has taken over, the agency responsible for JOY was let go. About freaking time, check out the first of the new Ultimate Driving Machine ads below.




      This article was originally published in forum thread: The return of the Ultimate Driving Machine - JOY campaign gone, hopefully permanently started by Sticky View original post
      Comments 25 Comments
      1. Sorena's Avatar
        Sorena -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        I'm a fan of the 2004 Robert Foley Claret.

        I also think the 2004 and 2005 Versant Cabs are great for around $60-70, really great.

        The Bond Matriarch would be another in the sub $100 although it might be over that range now.

        As far as Rhone styles I would say the Tablas Creek 2007 Espirit de Beaucastel is a superb sub $100 value.

        Oh, and my overall fave would likely be the MollyDooker Enchanted Path, any vintage.
        Thank you brother Click here to enlarge
        sorry for going OT
      1. DavidV's Avatar
        DavidV -
        Looks like expensive coffee. Probably not hot as well...
      1. DavidV's Avatar
        DavidV -
        Part of the same campain?
      1. Sorena's Avatar
        Sorena -
        That was pretty awesome.
        0:19 Click here to enlarge
      1. e46Coupe's Avatar
        e46Coupe -
        dunno which advert i prefer there Click here to enlarge