The return of the Ultimate Driving Machine - JOY campaign gone, hopefully permanently
BMW announced earlier in the year that they were switching advertising agencies. You all remember the "JOY" ads. They were supposed to add a sense of humanity and humility to the BMW brand but instead in our opinion weakened the sharp and aggressive Ultimate Driving Machine image that only a company like BMW can pull off. Well, after a year of BMW's most expensive ad campaign in history "JOY" is gone and the Ultimate Driving Machine is back. A new ad agency has taken over, the agency responsible for JOY was let go. About freaking time, check out the first of the new Ultimate Driving Machine ads below.