• The return of the Ultimate Driving Machine - JOY campaign gone, hopefully permanently

                    
      		   
      Published on 04-29-2011 09:00 PM
      26 Comments Comments
      BMW announced earlier in the year that they were switching advertising agencies. You all remember the "JOY" ads. They were supposed to add a sense of humanity and humility to the BMW brand but instead in our opinion weakened the sharp and aggressive Ultimate Driving Machine image that only a company like BMW can pull off. Well, after a year of BMW's most expensive ad campaign in history "JOY" is gone and the Ultimate Driving Machine is back. A new ad agency has taken over, the agency responsible for JOY was let go. About freaking time, check out the first of the new Ultimate Driving Machine ads below.



      This article was originally published in forum thread: The return of the Ultimate Driving Machine - JOY campaign gone, hopefully permanently started by Sticky View original post
      Comments 25 Comments
      1. dOpEdUpM3's Avatar
        dOpEdUpM3 - 04-29-2011, 09:11 PM
        F**k. I need to buy a 5 series if it comes with one of those...
      1. Yukohama's Avatar
        Yukohama - 04-29-2011, 10:06 PM
        now that's what im talking about
      1. Sticky's Avatar
        Sticky - 04-29-2011, 10:08 PM
        Click here to enlarge Originally Posted by Yukohama Click here to enlarge
        now that's what im talking about
        Damn straight and about time!
      1. Sorena's Avatar
        Sorena - 04-30-2011, 02:09 AM
        Shame on you guys if those people responsible for Joy crap is still alive !Click here to enlarge
      1. Brey335i's Avatar
        Brey335i - 04-30-2011, 03:16 PM
        That was great!
      1. Scourge82's Avatar
        Scourge82 - 05-01-2011, 07:35 AM
        That was awesome. Now if only BMW offered that coffee refill service in real life, it really would be the ultimate driving machine and my life would be complete.
      1. Sorena's Avatar
        Sorena - 05-01-2011, 10:13 AM
        Click here to enlarge Originally Posted by Scourge82 Click here to enlarge
        That was awesome. Now if only BMW offered that coffee refill service in real life, it really would be the ultimate driving machine and my life would be complete.
        Buy a Holland&Holland Range Rover and you will get free wine refill service for 1 year Click here to enlarge
      1. Sticky's Avatar
        Sticky - 05-01-2011, 10:14 AM
        Click here to enlarge Originally Posted by Sorena Click here to enlarge
        Buy a Holland&Holland Range Rover and you will get free wine refill service for 1 year Click here to enlarge
        I have no idea what this means.
      1. Sorena's Avatar
        Sorena - 05-01-2011, 10:27 AM
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        I have no idea what this means.
        they give a bottle of wine when you buy the car, for the rest of year you can just call them and say "it's empty", a guy will be sent to you and he gives another bottle.
        and it's not a cheap wine (don't remember the name).
      1. Sticky's Avatar
        Sticky - 05-01-2011, 10:31 AM
        Click here to enlarge Originally Posted by Sorena Click here to enlarge
        they give a bottle of wine when you buy the car, for the rest of year you can just call them and say "it's empty", a guy will be sent to you and he gives another bottle.
        and it's not a cheap wine (don't remember the name).
        Well depending on the wine that might actually be a good value. I'd dig a deal like that.
      1. Sorena's Avatar
        Sorena - 05-01-2011, 10:57 AM
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        Well depending on the wine that might actually be a good value. I'd dig a deal like that.
        I'm not an expert, what do you think about these?
        2 bottle of Pol Roger champagne, 1 Bottle of Ivan Vodka and a bottle of Balvenie scotch whiskey.
      1. Sticky's Avatar
        Sticky - 05-01-2011, 10:58 AM
        Click here to enlarge Originally Posted by Sorena Click here to enlarge
        I'm not an expert, what do you think about these?
        2 bottle of Pol Roger champagne, 1 Bottle of Ivan Vodka and a bottle of Balvenie scotch whiskey.
        I know nothing about Vodka and Whiskey. What vintage is that champagne?
      1. Sorena's Avatar
        Sorena - 05-01-2011, 11:03 AM
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        I know nothing about Vodka and Whiskey. What vintage is that champagne?
        i'm not sure, i think it's a 1998 Cuvee.
      1. Sticky's Avatar
        Sticky - 05-01-2011, 11:06 AM
        Click here to enlarge Originally Posted by Sorena Click here to enlarge
        i'm not sure, i think it's a 1998 Cuvee.
        Is it the Pol Roger Blanc de Blancs, Blanc de Blancs Extra Cuvée de Reserve, or Blanc de Chardonnay Brut?
      1. Sorena's Avatar
        Sorena - 05-01-2011, 11:20 AM
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        Is it the Pol Roger Blanc de Blancs, Blanc de Blancs Extra Cuvée de Reserve, or Blanc de Chardonnay Brut?
        None, it was Cuvée Sir Winston Churchill.
        is it good?
      1. Sticky's Avatar
        Sticky - 05-01-2011, 11:22 AM
        Click here to enlarge Originally Posted by Sorena Click here to enlarge
        None, it was Cuvée Sir Winston Churchill.
        is it good?
        Yes, it's excellent:

        Stephen Tanzer's International Wine Cellar, November/December 2007, Issue #135
        (Pol Roger Cuvee Sir Winston Churchill Brut) Subscribe to see review text. 93 points

        I would say it is not worth the $200 or so a bottle as there are better values but that is a quality wine.
      1. Sorena's Avatar
        Sorena - 05-01-2011, 11:29 AM
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        Yes, it's excellent:

        Stephen Tanzer's International Wine Cellar, November/December 2007, Issue #135
        (Pol Roger Cuvee Sir Winston Churchill Brut) Subscribe to see review text. 93 points

        I would say it is not worth the $200 or so a bottle as there are better values but that is a quality wine.
        as it turned to a wine thread, in your opinion what's the best wine for around $100 ?
        it should be common so i can get it from neighbor countries.
        Thanks
      1. Sticky's Avatar
        Sticky - 05-01-2011, 11:32 AM
        Click here to enlarge Originally Posted by Sorena Click here to enlarge
        as it turned to a wine thread, in your opinion what's the best wine for around $100 ?
        it should be common so i can get it from neighbor countries.
        Thanks
        Well, it depends what kind of wine. Sparkling? Red? White? Sweet? Port? Etc.
      1. Sorena's Avatar
        Sorena - 05-01-2011, 11:34 AM
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        Well, it depends what kind of wine. Sparkling? Red? White? Sweet? Port? Etc.
        Red
      1. Sticky's Avatar
        Sticky - 05-01-2011, 11:39 AM
        Click here to enlarge Originally Posted by Sorena Click here to enlarge
        Red
        I'm a fan of the 2004 Robert Foley Claret.

        I also think the 2004 and 2005 Versant Cabs are great for around $60-70, really great.

        The Bond Matriarch would be another in the sub $100 although it might be over that range now.

        As far as Rhone styles I would say the Tablas Creek 2007 Espirit de Beaucastel is a superb sub $100 value.

        Oh, and my overall fave would likely be the MollyDooker Enchanted Path, any vintage.
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